Good morning, ladies and gentlemen. I'm honoured to have this opportunity to talk to you.
大家早上好!很高興有機會做這次演講。
Eight years ago, I bought my first computer, but I soon discovered that where I lived, it was difficult to find accessories for that particular make. That made me realise that other people must have the same problem.
八年前,我買了我人生的第一臺電腦,但很快我就發現在我住的那個地方買不到相應的配件。這也讓我意識到其他人肯定也會遇到這個問題。
Then I found that foreign magazines contained plenty of advertisements of mail order companies, so I started buying spare parts and things that way and selling them on to my friends at a small profit. That was how my company, Manshee, was born. Four years later, Manshee was making a profit and had reached a turnover of six million pounds. We had four directors - myself and three of my friends - plus a staff of seventeen. The culture was young and the working environment didn't have any structure. The company just grew and grew with its own momentum, and everything we did seemed to strike lucky. If we needed to buy some equipment or redecorate the sales office, we decided yes or no in isolation, only taking the short term - usually the cash flow for that month - into account.
后來我發現很多外國雜志上都有很多支持郵件下單的品牌的廣告,所以我就開始郵件下單買一些配件什么的,然后以比較優惠的價格賣給我的朋友。就這樣,我創立了我的公司Manshee。四年后,Manshee開始盈利了,營業額達到了600萬英鎊。我們公司有四位董事——分別是我和我的三個朋友——十七名員工。公司員工的年齡結構偏年輕,工作環境也比較輕松。我們公司就那么自發地發展壯大,好像我們做任何事情都能碰到好運氣。如果需要買設備或者裝修營業部,我們也是自己決定,而且也只會考慮短期的利益,一般也就是當月的周轉。
However, the market became increasingly cut throat, and that led to falling margins. We realised, rather unwillingly, that the time had come to structure our future, but we didn't really have much idea how to set about it. So we went to a firm of consultants who specialise in helping small businesses, and it proved a turning point. They insisted that we four directors sit down and rank our investments in order of importance for the coming years. It seems obvious now, but we'd never realised the value of doing it before.
然而,隨著市場的競爭越來越激烈,我們的利潤開始縮水了。我們意識到,盡管很大程度上都是被形勢所逼,是時候規劃規劃未來了,但當時我們并不知道具體應該怎么著手。我們便找了一個專門幫助小企業出謀劃策的企業顧問,這一決策成了我們公司的轉折點。顧問們堅持讓我們四位董事坐下來理清接下來幾年我們的投資比重。現在看來這一舉措似乎是理所當然的,但當時我們并沒有意識到這么做有多重要。