Personal-finance influencers turned out to be naturals for this part.
在這方面,金融名人是天生的。
They were already performing as the shamans of a core American mythology: that though the world may be divided into haves and have-nots, the only thing standing between you and life among the haves was some arcane savvy.
他們已經扮演了美國神話核心的巫師角色:雖然世界可以分為富人和窮人,在你與富人的生活之間唯一的障礙是某種神秘的智慧。
The influencers were exactly like you, they promised; it's just that they had cracked the code and would, in their magnanimity, break a taboo to share its secrets with you.
名人承諾他們曾和你一模一樣;只是他們已經破解了密碼,寬宏大量還打破禁忌,與你分享秘密。
(Simply sign up for their classes, buy their books and use the appropriate coupon codes at checkout.)
(只需注冊報名他們的課程,購買教材,并在結賬時使用適當的優惠券碼。)
Their shift to stimulus content was sudden and significant, but it was merely a change to the type of knowledge in which their enlightened-everyman personas were trained: Instead of decoding real estate or cryptocurrencies, they opined on means-testing and party politics.
他們轉向刺激內容的轉變看似突然而意義深遠,但這僅僅是對受他們啟蒙的普通人角色所接受培訓的知識類型的改變:他們不解碼房地產或數字貨幣,而是對經濟狀況調查和政黨政治發表意見。
In Paffrath's case, stimulus-check updates began doubling his other videos in view counts; one update became the most popular video on his channel, with 1.1 million views.
在帕夫拉斯的案例中,刺激計劃視頻更新后是他的其他視頻的觀看次數的倍數;其中一個更新成為了他頻道上最受歡迎的視頻,點擊量達110萬次。
For other finance gurus, these updates took over their output entirely.
對于其他金融大師來說,這些更新完全取代了他們的產出。
Their audiences grew dramatically, but the shift required a tacit admission: that the people they had been teasing with paths to affluence had ended up sitting around with everyone else, hoping for a check.
他們的聽眾數量急劇增加,但這種轉變需要默認:那些被他們取笑的通往富裕之路的人,最終和其他人坐在一起,希望得到回報。
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