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Another motivator was the potential market.
另一個動力是潛在的市場。
More than 825 million mobile phones were sold in 2005, to everyone from grammar schoolers to grandmothers.
2005年，全球手機銷量超過8.25億部，消費者從小學生直至上了年紀的祖母。
Since most were junky, there was room for a premium and hip product, just as there had been in the portable music-player market.
由于大多數手機都很爛，因此一款優質時髦的手機會有市場空間，就像之前在便攜式音樂播放器市場一樣。
At first he gave the project to the Apple group that was making the AirPort wireless base station,
起初，喬布斯把這個項目交給了研發AirPort無線基站的團隊，
on the theory that it was a wireless product.
理由是該手機是一款無線產品。
But he soon realized that it was basically a consumer device, like the iPod, so he reassigned it to Fadell and his teammates.
但是他很快意識到，這實際上是一款消費類電子設備，和iPod—樣，于是又將該項目重新分配給法德爾及其團隊。
Their initial approach was to modify the iPod.
他們最初設想在iPod的基礎上制作一款手機。
They tried to use the trackwheel as a way for a user to scroll through phone options and, without a keyboard, try to enter numbers.
他們想讓使用者用滾輪選擇手機功能，并且不用鍵盤就能輸入數字。
It was not a natural fit.
但這樣的設計并不自然。
"We were having a lot of problems using the wheel,
“使用滾輪有很多問題，
especially in getting it to dial phone numbers," Fadell recalled. "It was cumbersome."
尤其是撥號的時候，”法德爾回憶說，“會很麻煩。”
It was fine for scrolling through an address book, but horrible at inputting anything.
用滾輪瀏覽通訊簿很方便，但是想輸入點兒什么就很不方便。
The team kept trying to convince themselves that users would mainly be calling people who were already in their address book,
團隊一直在努力讓自己相信，人們的電話主要是打給已經存儲在通訊簿里的人，
but they knew that it wouldn't really work.
但是他們知道，這樣其實是行不通的。
At that time there was a second project under way at Apple: a secret effort to build a tablet computer.
當時，蘋果還有一個項目處于進行中：秘密打造一款平板電腦。
In 2005 these narratives intersected, and the ideas for the tablet flowed into the planning for the phone.
2005年，項目組之間互相交流后，平板電腦的理念融入了手機計劃之中。
In other words, the idea for the iPad actually came before, and helped to shape, the birth of the iPhone.
換言之，iPad的想法實際上先于iPhone出現，并且幫助塑造了iPhone。
