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An iPod That Makes Calls
可以打電話的iPod
By 2005 iPod sales were skyrocketing.
至2005年，iPod銷量暴漲。
An astonishing twenty million were sold that year, quadruple the number of the year before.
當年售出2000萬臺，數量驚人，是2004年銷量的4倍。
The product was becoming more important to the company's bottom line, accounting for 45% of the revenue that year,
該產品對于蘋果公司的營收越發重要，占當年收入的45%。
and it was also burnishing the hipness of the company's image in a way that drove sales of Macs. That is why Jobs was worried.
同時，iPod還帶動了Mac系列產品的銷售，為蘋果公司塑造出時髦的企業形象。而這也是喬布斯擔憂的地方。
"He was always obsessing about what could mess us up," board member Art Levinson recalled.
“他總在擔心有什么會讓我們陷入困境，”蘋果公司董事會成員亞瑟·萊文森回憶道。
The conclusion he had come to: "The device that can eat our lunch is the cell phone."
喬布斯得出結論：“能搶我們飯碗的設備是手機。”
As he explained to the board, the digital camera market was being decimated now that phones were equipped with cameras.
他向董事會說明，手機都開始配備攝像頭，數碼相機市場正急劇萎縮。
The same could happen to the iPod, if phone manufacturers started to build music players into them.
同樣的情況也可能發生在iPod身上，如果手機制造商開始在手機中內置音樂播放器。
"Everyone carries a phone, so that could render the iPod unnecessary."
“每個人都隨身帶著手機，就沒必要買iPod了。”
His first strategy was to do something that he had admitted in front of Bill Gates was not in his DNA: to partner with another company.
喬布斯曾當著比爾·蓋茨的面承認自己天生不善于合作，而此刻，他的第一個策略就是與另一家公司合作。
He began talking to Ed Zander, the new CEO of Motorola, about making a companion to Motorola's popular RAZR,
摩托羅拉公司新任CEO埃德·贊德和他是朋友，于是，喬布斯開始商議與摩托羅拉的暢銷手機刀鋒系列合作，
which was a cell phone and digital camera, that would have an iPod built in. Thus was born the ROKR.
該系列手機配有攝像頭，雙方準備合作，在其中內置iPod。摩托羅拉ROKR手機就此誕生。
