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and also give our customers a much better and easier approach to handle some of the things that they're seeing.
并且為我們的用戶打造更好而簡便的方法來處理一些問題。
So a lot of what we're doing is around technology, but we're also looking at the incentives on the service:
所以我們的大部分工作都是圍繞科技展開的，但我們同時也在思考這個服務的動機：
What does Twitter incentivize you to do when you first open it up? And in the past,
當你第一次登錄的時候，推特鼓勵你做了什么事？在過去，
it's incented a lot of outrage, it's incented a lot of mob behavior, it's incented a lot of group harassment.
這個平臺催生了許多憤怒，催生了許多暴徒行為，也催生了許多團體騷擾。
And we have to look a lot deeper at some of the fundamentals of what the service is doing to make the bigger shifts.
我們正在深入研究我們服務的基本原則，以探求這種行為現象的原因。
We can make a bunch of small shifts around technology, as I just described,
正如我剛才所描述的，我們可以在科技方面做出許多小的改變，
but ultimately, we have to look deeply at the dynamics in the network itself, and that's what we're doing.
但最終，我們必須深入研究網絡本身的動態性，而這就是我們現在所做的。
But what's your sense -- what is the kind of thing that you might be able to change that would actually fundamentally shift behavior?
但在你看來——哪些方面的改動是你力所能及并且可以從根本上改善人們行為的呢？
Well, one of the things -- we started the service with this concept of following an account, as an example,
有一件事——我們開設的關注別人賬號的這個功能，我舉一個例子，
and I don't believe that's why people actually come to Twitter. I believe Twitter is best as an interest-based network.
我猜這不是吸引人們用推特的主要原因。我相信推特的最佳用途是構建興趣網絡。
People come with a particular interest. They have to do a ton of work to find and follow the related accounts around those interests.
人們來到這里，每個人興趣不同，他們需要花很大的工夫才能找到志同道合的人，關注興趣相同的賬號。
