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United States
美國版塊
Nomenclature
命名
Skin in the name
名字的表皮
An American-football team finally sheds its moniker
一支美國足球隊終于改名了
Since he bought the Redskins in 1999, Daniel Snyder’s position on his team’s long-controversial name has been clear. “We’ll never change the name,” he told a reporter seven years ago. “It’s that simple. NEVER—you can use caps.” He and other defenders claimed the name honoured Native Americans—a view not shared by many Native Americans themselves.
自從丹尼爾·斯奈德在1999年買下紅人隊以來，他對于球隊長期備受爭議的名字的立場一直很明確。七年前，他對一位記者說：“我們永遠不會改名。”“就這么簡單。永遠不會，你可以用大寫字母標出來。”他和其他捍衛者聲稱這個名字表示了對印第安人的尊敬，而這一觀點并沒有得到許多印第安人的認同。
Mr Snyder stuck to his guns through demonstrations outside his games, political pressure, even losing federal trademark protections because the team’s name and images were deemed “disparaging to Native Americans” (a ruling later reversed on First Amendment grounds). But on July 13th, after coming under pressure from sponsors including FedEx, which pays the team $8m per year for naming rights to its stadium, Mr Snyder announced the name and logo (a Native American in profile, with feathers in his hair) would be retired.
斯奈德堅持自己的立場，通過比賽外的示威、政治壓力、甚至失去了聯邦商標保護，因為球隊的名字和標志被認為是“對美國原住民的蔑視”（這一裁決后來因第一修正案被推翻）。但是在7月13日，聯邦快遞等贊助商進行施壓，聯邦快遞每年向球隊支付800美元的冠名權，斯奈德宣布將停止使用這個名字和標志（一個頭發上插著羽毛的印第安人的面部側影）。
Its new name remains unclear, but the jokes all but wrote themselves: the Washington Pundits, Kickbacks, Internal Polls (which would, of course, always show them ahead). More serious possibilities include the dreary, hackneyed Warriors; the Redtails, honouring the black Tuskegee Airmen, who fought in the second world war; and the Red Wolves, which like the Redtails would let the team keep its burgundy- and-gold colours. MrSnyder reportedly has chosen a name currently bogged down in a trademark fight— and indeed, an enterprising actuary from the Washington suburbs has registered trademarks for around a dozen possible team names.
紅人隊的新名字尚不明確，但是有些名字與他們自身的笑柄相關：華盛頓權威人士、回扣、內部民調（當然，這樣的名字始終顯示在前面）。還可能有一些更嚴肅的名字，包括枯燥陳腐的戰士；紅尾蛇，紀念二戰中的黑獠牙飛行員；還有紅狼，這個名字和紅尾蛇一樣，可以讓球隊保有其深紅色和金色。據報道，斯奈德選擇了一個目前陷入商標戰的名字，事實上，華盛頓郊區一位E型的精算師已經為大約12個可能的球隊名稱注冊了商標。
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