評論
打印
So, the iPod. Now I wanna go back to this market share data.
這是iPod?，F(xiàn)在我要回到這份市場份額數(shù)據(jù)。
This 31% market share that I bet will go up when we see the December numbers,
我打賭，當我們看到12月份的數(shù)據(jù)時，31%的市場份額還將會上升，
but I wanna drill down into this a little bit more.
但我想再深度探討一下這個數(shù)據(jù)。
So we look at this, and the iPods got a 31% market share of the entire MP3 market.
看一下這個圖，iPod在整個MP3市場中占有31%的市場份額。
But what's the rest of the market?
那市場中的其他份額呢？
Well, the biggest chunk is flash players.
最大的份額占有者是閃存類播放器。
There's a zillion of them, but they all add up to about another 60% of the market.
這樣的播放器不計其數(shù)，但它們加在一塊兒，占有另外60%多的市場份額。
And half of that, we look at as the high-end flash market, or coincidentally about another 31%.
其中一半我們視為高端閃存市場，巧合的是，高端閃存市場也占有31%的市場份額。
These are flash players that sell between a hundred and two hundred dollars.
這些是高端閃存播放器售價在100到200美元之間。
And then there's about an equal 31%, that's a low-end flash market, flash players that sell under a hundred dollars.
而另外的31%，則是低端閃存市場，這些閃存播放器售價在100美元以下。
And then the other is 7%, these are mostly other hard disk players that were in the process of, of eliminating with the iPod.
另外的7%大多是硬盤播放器，它們正處于被iPod淘汰的過程中。
So, now we look at this, this high-end flash market, and we wanna, we wanna go after that.
所以，現(xiàn)在我們要仔細看一下這個高端閃存市場，我們想要對其進行追趕。
It's really interesting.
有件事非常有趣。
The under hundred dollar flash players get, usually put in a drawer and not used, because they really only hold 15 songs.
那些價格不到100美元的閃存播放器，通常會被放在抽屜里不用，因為它們只能存15首歌。
The high-end flash players, if you pay two hundred dollars, they hold about 60 songs.
而高端閃存播放器，如果你花了200美元，可以存放60首歌。
If you pay close to a hundred dollars, they hold 30 songs.
如果你買的是100多美元的，那么就只能存30首歌。
And people either do one of two things.
人們一般會在下面兩種選擇中選其中一種。
They either get a new memory card for it, right, and spend usually over 200 bucks total to bring it up to 60 songs,
他們要么買一張新的存儲卡，對吧，這樣一來基本上總共要花掉超過200美元，才能存到60首歌，
or they put it in the drawer and don't use it.
要么就是把它扔進抽屜里不用了。
