"The bigger the star, the more elaborate the contract and the negotiations are," former NBA agent Matt Babcock explained.
前nba 經(jīng)紀(jì)人 巴布科克則說,球星名氣越大,合同談判就越復(fù)雜,
"The shoe company will likely demand a lot more from a star player in return for the lucrative contract.
我們可能會向球星提出更高的要求,以獲取收益更加豐厚的條款合同。
For a star (on a signature deal), some common terms that would need to be negotiated are the number of appearances, commercials and offseason tours.
對于一個簽署了簽名鞋合同明星來說,他們與球鞋公司需要協(xié)商關(guān)于活動出場次數(shù)、商業(yè)廣告和休賽期巡演的事物。
For a role player (on a cash deal), it wouldn't be as elaborate, although there are some similarities like incentives.
而對于一個簽了現(xiàn)金合同的球員來說,(條約,比如激勵機(jī)制)雖然有一些相似之處,但相比之下不會這么詳細(xì)。
3.MERCH DEALS
裝備合同
Not only does a merch-deal player get free product to wear during games, these players often get a product allowance as well.
簽了裝備合同的球員們不僅可以在游戲中獲得免費(fèi)的產(chǎn)品,這些玩家還可以獲得產(chǎn)品補(bǔ)貼。
They basically get store credit and can order anything they want online.
他們基本上都是商店的會員,可以在網(wǎng)上訂購任何他們想要的東西。

Most players on a merch deal have a $25,000 product allowance, but that amount is negotiable.
大多數(shù)簽下合并交易的球員都有25000美元的產(chǎn)品補(bǔ)貼(但這個數(shù)額可以商量的),
Each year, players must spend their allowance by September 30 and the money doesn't roll over to the following season.
并且每年的9月30日前球員都必須花掉他們的補(bǔ)貼,因?yàn)檫@筆錢不會轉(zhuǎn)到下一個賽季。
Every NBA team has a storage room either at their arena or facility where they have a bunch of shoes in their team's colors that brands send them.
同時,品牌運(yùn)營公司會將一堆nba球隊(duì)配色的球鞋送至每一支球隊(duì)都會在場地里設(shè)置的儲存室里。
Some prospects bet on themselves and wait until they take the court to sign a shoe deal.
一些球員把賭注壓在自己身上,(賭自己的潛力爆發(fā),未來成功出名)等到球員出名到能在合約簽署中占主動地位的時候才會簽署球鞋合同。
Damian Lillard waited until after he played at the Vegas Summer League to sign his first shoe deal, which was a risky move.
如達(dá)米安·利拉德等到他在維加斯夏季聯(lián)賽打球后才簽下他的第一份球鞋協(xié)議,但這是一次非常冒險的賭博。
However, Lillard was named the co-MVP of the tournament after averaging 26.5 points,
幸而,(在夏季聯(lián)賽中)利拉德以26.5分、5.3次助攻和4.0個籃板的好成績被評為聯(lián)賽的雙mvp之一,
5.3 assists and 4.0 rebounds, and his patience paid off when he inked a lucrative rookie deal with adidas.
當(dāng)他與阿迪達(dá)斯簽下一份有豐厚利潤回報(bào)的新秀合同時,他的耐心得到了回報(bào)。
The biggest difference between rookie deals and veteran deals is that the former is all about
與新秀簽署球鞋合約和已經(jīng)成名球星簽的最大的區(qū)別就在于前者
projecting a prospect's upside and marketability (like NBA teams do in the draft) and the latter is about evaluating a proven commodity.
需要評估的是新秀未來的球場和市場潛力(就像NBA球隊(duì)在選秀中所做的那樣),而后者需要評估的是已經(jīng)被評估過的球星(的今后市場潛力等)
And unless a top pick develops into a star, they will likely earn less money on their second sneaker contract.
而且,除非高順位新秀能發(fā)展成為球星,否則他們在第二份球鞋合同上的收入可能會減少。
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