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Partly because of the poor sales of the Cube, Apple produced disappointing revenue numbers in September 2000.
2000年9月，蘋果公司的營收不佳，部分原因是Cube的銷售業績太差。
That was just when the tech bubble was deflating and Apple's education market was declining.
當時，科技泡沫開始破裂，蘋果公司在教育市場正處于衰落狀態。
The company's stock price, which had been above $60, fell 50% in one day, and by early December it was below $15.
蘋果公司的股價之前一直處于60美元以上，在一天之內下跌50%，至同年12月初，其股價巳低于15美元。
None of this deterred Jobs from continuing to push for distinctive, even distracting, new design.
但這些都沒能阻止喬布斯繼續推動個性鮮明，甚至是喧賓奪主的新設計。
When flat-screen displays became commercially viable, he decided it was time to replace the iMac,
當純平顯示器具備了商業可行性后，他決定用新產品取代iMac，
the translucent consumer desktop computer that looked as if it were from a Jetsons cartoon.
iMac是一款半透明的臺式電腦，就像《杰森一家》里的東西。
Ive came up with a model that was somewhat conventional,
艾弗想出了一個有些傳統的模型，
with the guts of the computer attached to the back of the flat screen.
將電腦主機和純平顯示器合而為一。
Jobs didn't like it. As he often did, both at Pixar and at Apple, he slammed on the brakes to rethink things.
喬布斯不喜歡這個提議，一如在皮克斯和蘋果常做的那樣，他立即決定重新思考方案。
There was something about the design that lacked purity, he felt.
他覺得艾弗提出的設計缺少純粹性。
"Why have this flat display if you're going to glom all this stuff on its back?" he asked Ive.
“如果你要把所有東西都塞到顯示器后面，那干嗎要純平的顯示器？”喬布斯向艾弗發問道。
"We should let each element be true to itself."
“我們應該讓每個元素都忠于它本身。”
