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In the burger wars, it's been besieged by cooler competitors with cult followings, including Shake Shack, Five Guys, and In-N-Out.
在漢堡大戰(zhàn)中，麥當(dāng)勞被一些更酷的競(jìng)爭(zhēng)對(duì)手圍困，其中有狂熱的追隨者，包括奶昔小屋餐廳（Shake Shack）、五小子漢堡店（Five Guys）和進(jìn)出漢堡（In-n-Out）。
Earnings began to stagnate at McDonald's in 2013 and crashed by almost a fifth, to $4.7 billion, the following year as diners deserted.
2013年，麥當(dāng)勞的收入開(kāi)始停滯。第二年，隨著食客的減少，收入下降了近五分之一，高達(dá)47億美元。
Four months before stepping down in March 2015, Don Thompson, Easterbrook's predecessor, lamented that the company had failed to evolve "at the same rate as our customers' eating-out expectations."
在2015年3月卸任前的四個(gè)月，伊斯特布魯克的前任唐·湯普森感嘆道，公司未能以“與顧客外出就餐預(yù)期的相同速度”發(fā)展。
As insurgents claimed an ever-growing share of the market McDonald's had created, the morale at the old headquarters in Oak Brook
反對(duì)者聲稱(chēng)，麥當(dāng)勞創(chuàng)造的市場(chǎng)份額不斷增長(zhǎng)，位于伊利諾州橡樹(shù)溪的原有總部的士氣開(kāi)始低落。
—a tranquil if uninspiring 1970s amalgam of gray cubicles set in a parkland in Illinois—began to sap.
它坐落在公園里，是一個(gè)建于20世紀(jì)70年代的安靜、缺乏活力的灰色小隔間。
The company's strategic quagmire took on a superstitious quality when the estate itself became a hive of bad omens, with parts of the office complex flooding on an annual basis.
公司的戰(zhàn)略困境呈現(xiàn)出一種迷信的性質(zhì)，因?yàn)榉康禺a(chǎn)本身就成了一個(gè)不祥之兆的蜂巢，部分辦公樓每年都會(huì)被洪水淹沒(méi)。
Easterbrook became global chief brand officer in 2013.
2013年，伊斯特布魯克成為全球首席品牌官。
The following year, he traveled to Cupertino, Calif., to sit down with Tim Cook, Apple Inc.'s CEO, to discuss being a launch partner for the Apple Pay mobile payment system.
第二年，他前往加州庫(kù)比蒂諾，與蘋(píng)果公司首席執(zhí)行官蒂姆·庫(kù)克坐下來(lái)討論成為蘋(píng)果付費(fèi)移動(dòng)支付系統(tǒng)的發(fā)布合作伙伴。
The card readers McDonald's used lacked the necessary technology, so Easterbrook had a digital add-on installed on every machine at its 14,000 locations in the U.S.
麥當(dāng)勞使用的讀卡器缺乏必要的技術(shù)，因此，伊斯特布魯克在其美國(guó)14000家分店的每臺(tái)機(jī)器上都安裝了一個(gè)數(shù)字插件。
Easterbrook first joined McDonald's in the finance department in London in 1993, and spent the majority of his career there.
伊斯特布魯克是在1993年時(shí)，第一次加入麥當(dāng)勞在倫敦的財(cái)務(wù)部門(mén)，并在那里度過(guò)了職業(yè)生涯的大部分時(shí)間。
After graduating with a natural sciences degree from Durham University,
他從達(dá)勒姆大學(xué)獲得自然科學(xué)學(xué)位，
where he played competitive cricket alongside the future England captain, he worked as an accountant for the partnership that would become PwC.
在校期間，與未來(lái)的英格蘭板球隊(duì)隊(duì)長(zhǎng)一起比賽。畢業(yè)后，他在即將成為普華永道會(huì)計(jì)師事務(wù)所的合伙企業(yè)擔(dān)任會(huì)計(jì)。
