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The field that we decided to do it in -- the choice we made -- was music. Now, why music?
我們決定進入的領域，我們所做的選擇，是音樂。所以為什么是音樂？
Well, we love music. And it's always good to do something you love.
我們都愛音樂。做你喜歡的事總是好的。
More importantly, music's a part of everyone's life. Everyone.
更重要的是，音樂是每個人生活的一部分。每一個人。
Music's been around forever. It will always be around.
音樂是永恒的。它將永遠存在。
This is not a speculative market.
這不是一個投機市場。
And, because it's a part of everyone's life, it's a very large target market.
而且，因為它是每個人生活的一部分，所以它是一個非常大的目標市場。
All around the world. It knows no boundaries.
在全世界都是這樣。它沒有國界。
But, interestingly enough, in this whole new digital music revolution, there is no market leader.
但有趣的是，在這場全新的數字音樂革命中，不存在市場領導者。
There are small companies, like Creative and SONICblue,
有像Creative和SONICblue這樣的小公司，
and then there's some large companies like Sony that haven't had a hit yet.
也有像索尼這樣的大公司，但是沒有一個算得上成功。
They haven't found the recipe. No one has really found the recipe yet for digital music.
他們還沒找到秘訣。目前還沒有人真正找到在數字領域成功的秘訣。
And we think not only can we find the recipe, but the Apple brand is going to be fantastic,
我們認為，我們不僅能找到秘訣，而且蘋果品牌也會非常出色，
because people trust the Apple brand to get their great digital electronics from.
因為人們相信能從蘋果品牌獲得很棒的數字電子產品。
