評(píng)論
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Macintosh is targeted at two primary markets:
Macintosh主要瞄準(zhǔn)的是兩個(gè)市場(chǎng)：
the first is the 25 million knowledge workers who sit behind desks,
第一個(gè)是2500萬(wàn)坐辦公室的知識(shí)勞動(dòng)者，
and particularly those in medium and small size businesses;
尤其是那些在中小型企業(yè)里的人；
and the second market is the college worker.
第二個(gè)市場(chǎng)則是在大學(xué)里工作的人。
We think that's the knowledge worker of tomorrow, and there are over 11 million college students in America alone.
我們認(rèn)為他們就是未來(lái)的知識(shí)勞動(dòng)者，僅在美國(guó)就有超過(guò)1100萬(wàn)名大學(xué)生。
The telephone was really the first and only really desktop appliance,
電話是第一個(gè)也是唯一一個(gè)真正的桌面設(shè)備，
and we think Macintosh can become the second desktop appliance for these tens of millions of people.
我們認(rèn)為Macintosh可以成為這數(shù)千萬(wàn)人的第二個(gè)桌面設(shè)備。
Because of the 235 million people in America, only a fraction know how to use a computer.
因?yàn)樵诿绹?guó)的2.35億人中，只有很少的一部分人會(huì)使用電腦。
Macintosh is for the rest of us.
而Macintosh就是為其余那些人準(zhǔn)備的。
And we need to communicate this message to those knowledge workers and college workers.
我們需要把這個(gè)信息傳達(dá)給那些知識(shí)勞動(dòng)者和在大學(xué)里工作的人。
And to do that, we are launching the largest advertising campaign in Apple's history,
為此，我們發(fā)起了蘋(píng)果歷史上規(guī)模最大的廣告活動(dòng)，
which will premiere on the Winter Olympics on February sixth.
將于2月6日在冬奧會(huì)上首播。
And I'd like to show you five commercials now.
現(xiàn)在我要給大家展示一下五則廣告。
