評論
打印
As competitors stumbled and Apple continued to innovate, music became a larger part of Apple's business.
隨著競爭者的躊躇不前和蘋果的不斷創新，音樂日益成為了蘋果公司的一大塊業務。
In January 2007 iPod sales were half of Apple's revenues.
到2007年1月，iPod的銷售收入占到了蘋果總收入的一半。
The device also added luster to the Apple brand.
同時也為蘋果品牌增加了價值。
But an even bigger success was the iTunes Store.
然而更大的成功來自iTunes商店。
Having sold one million songs in the first six days after it was introduced in April 2003,
自從在2003年4月發布后的6天內賣出100萬首歌曲開始，
the store went on to sell seventy million songs in its first year.
iTunes商店在第一年一共賣出7000萬首歌曲。
In February 2006 the store sold its one billionth song when Alex Ostrovsky, sixteen, of West Bloomfield, Michigan,
2006年2月，iTunes商店賣出了第10億首歌曲，買家是來自密歇根州西布魯姆菲爾德的16歲男孩阿歷克斯·奧斯特洛夫斯基，
bought Coldplay's "Speed of Sound" and got a congratulatory call from Jobs,
他買的是酷玩樂隊的《音速飛行》，喬布斯親自打電話向他祝賀，
bestowing upon him ten iPods, an iMac, and a $10,000 music gift certificate.
并贈送了他10部iPod，1臺iMac，還有1張價值1萬美元的音樂禮品券。
The success of the iTunes Store also had a more subtle benefit.
iTunes商店的成功還帶來了一個微妙的好處。
By 2011 an important new business had emerged:
2011年，出現了一種重要的全新商業模式：
being the service that people trusted with their online identity and payment information.
iTunes商店成了這樣一項服務：能把信任它的用戶的在線身份和支付信息收集起來。
Along with Amazon, Visa, PayPal, American Express, and a few other services,
蘋果與亞馬遜、維薩信用卡、貝寶在線支付、美國運通銀行，以及其他一些服務商進行合作，
Apple had built up databases of people who trusted them with their email address and credit card information to facilitate safe and easy shopping.
將信任它們的用戶收錄進數據庫，里面包含了用戶的郵箱地址和信用卡信息，方便他們以安全和便利的方式進行在線購買。
This allowed Apple to sell, for example, a magazine subscription through its online store;
除了音樂，蘋果還可通過在線商店提供雜志訂閱服務，
when that happened, Apple, not the magazine publisher, would have a direct relationship with the subscriber.
在訂單達成之后，蘋果將代替雜志出版商和訂閱者建立直接的聯系。
As the iTunes Store sold videos, apps, and subscriptions,
隨著iTunes商店開始銷售視頻、應用程序和訂閱服務，
it built up a database of 225 million active users by June 2011, which positioned Apple for the next age of digital commerce.
截止到2011年6月，該數據庫中已有2.25億活躍用戶，把蘋果帶入了數字商業的新時代。
