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China
《中國》版塊
Health products
保健品
Spin doctors
忽悠郎中
A scandal surrounds a big seller of traditional medicine. How much is local government to blame?
一家傳統(tǒng)醫(yī)藥的大經(jīng)銷商生出一樁丑聞。地方政府應(yīng)該承擔(dān)多少責(zé)任?
The fake advertisement was uncommonly cruel. Zhou Erli, a farmer from Inner Mongolia, first noticed it gaining popularity online when his four-year-old daughter, sick with cancer, was in intensive care. His girl was smiling in a photograph being circulated by Quanjian, a big health-products company. The ad claimed she had fully returned to health after taking the firm’s miraculous herbal remedies.
虛假廣告異常殘忍。來自內(nèi)蒙古的農(nóng)民周二力第一次注意到這個(gè)詞在網(wǎng)上越來越受歡迎是在他四歲的女兒患癌癥住院期間。在一家大型保健品公司“權(quán)健”流傳的照片中，他的女兒面帶微笑。廣告聲稱，在服用了該公司神奇的草藥后，她已經(jīng)完全恢復(fù)了健康。
In fact, says Mr Zhou, bosses at Quanjian had told him to take his daughter off her chemotherapy treatment at a state-run children’s hospital in Beijing. They had offered what they assured him was a potent new cure: a drink made of jujube powder and gromwell-root oil. He had spent 5,000 yuan ($800) on it. But his daughter’s cancer had spread. In 2015, after the ad appeared, Mr Zhou filed a lawsuit alleging that the company had duped him, but the court dismissed his case for lack of evidence. Little Zhou Yang died a few months later.
周表示，事實(shí)上，權(quán)健的老板曾告訴他，讓他的女兒停止在北京一家公立兒童醫(yī)院接受化療。他們向他提供了一種保證有效的新療法：一種由棗粉和藥用紫草油制成的飲料。他花了5000元(800美元)購買。但女兒的癌癥已經(jīng)擴(kuò)散。2015年，該廣告出現(xiàn)后，周提起訴訟，稱該公司欺騙了他，但法院以證據(jù)不足為由駁回了他的訴訟。幾個(gè)月后，小周洋病逝。
Her story might have ended there, had it not been taken up by a popular online myth-busting forum, Dingxiang Doctor. In late December, in an article that went viral, the website took aim at Quanjian, which it said had been taking in billions of yuan from annual sales. It had investments in football and equestrian clubs, cosmetics, banking, insurance and hotels. The article said the firm had earned huge profits by swindling patients. It accused Quanjian’s founder and boss, Shu Yuhui, of running the company like an illegal pyramid scheme. Quanjian’s salespeople, Dingxiang Doctor said, made money mainly by corralling new ones to join, earning commission on their sales too.
如果不是丁香醫(yī)生的出現(xiàn)，她的故事可能就到這里結(jié)束了，丁香醫(yī)生是一個(gè)很受歡迎的在線辟謠論壇。去年12月底，在一篇迅速走紅的文章中，丁香醫(yī)生將矛頭對準(zhǔn)了權(quán)健，稱其每年的銷售額高達(dá)數(shù)十億元，用來投資足球和馬術(shù)俱樂部、化妝品、銀行、保險(xiǎn)和酒店。文章稱，該公司通過欺騙病人賺取了巨額利潤。它指責(zé)權(quán)健的創(chuàng)始人兼老板舒玉輝像非法傳銷一樣經(jīng)營公司。丁香醫(yī)生稱，權(quán)健的銷售人員主要是通過召集新成員加入來賺錢的，同時(shí)也能從銷售中獲得提成。
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