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Jobs never forgave Adobe, and a decade later he got into a public war with the company by not permitting Adobe Flash to run on the iPad.
喬布斯永遠都不會原諒Adobe，十年后，他向Adobe發起了一場公開的戰爭--不允許Adobe Flash在iPad上面運行。
He took away a valuable lesson that reinforced his desire for end-to-end control of all key elements of a system:
他得到了一個寶貴的教訓，而這更堅定了他的決心：要對一個系統中的所有關鍵元素實施端到端的控制。
"My primary insight when we were screwed by Adobe in 1999 was that we shouldn't get into any business
他說：“當1999年Adobe背叛了我們之后，我的第一個想法就是，在我們所涉足的領域，
where we didn't control both the hardware and the software, otherwise we'd get our head handed to us."
必須要同時控制硬件和軟件，否則我們遲早要受制于人。”
So starting in 1999 Apple began to produce application software for the Mac,
所以，從1999年開始，蘋果為Mac操作系統制作應用程序，
with a focus on people at the intersection of art and technology.
目標用戶就定位在橫跨藝術和科技交匯處的人群。
These included Final Cut Pro, for editing digital video; iMovie, which was a simpler consumer version;
這些軟件包括數字視頻編輯軟件Final CutPro, 為入門級用戶開發的iMrnde，
iDVD, for burning video or music onto a disc; iPhoto, to compete with Adobe Photoshop;
制作視頻或音樂光碟的iDVD，和Adobe Photoshop競爭的照片編輯軟件iPhoto，
GarageBand, for creating and mixing music; iTunes, for managing your songs; and the iTunes Store, for buying songs.
用于音樂制作和混音的工具“車庫樂隊”，管理歌曲的iTunes，以及購買歌曲的iTimes商店。
