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By 2001 Apple had revived its personal computer offerings. It was now time to think different.
到2001年，蘋(píng)果已經(jīng)為自身的計(jì)算機(jī)產(chǎn)品做了不少創(chuàng)新。現(xiàn)在是“非同凡想”的時(shí)候了。
A set of new possibilities topped the what-next list on his whiteboard that year.
那一年，喬布斯白板上的“下一步做什么”清單中又多了一些新的可能性。
At the time, a pall had descended on the digital realm.
那時(shí)候，數(shù)字領(lǐng)域被蒙上了一層陰影。
The dot-com bubble had burst, and the NASDAQ had fallen more than 50% from its peak.
互聯(lián)網(wǎng)泡沫破裂了，納斯達(dá)克指數(shù)也比最髙時(shí)下降了超過(guò)50%。
Only three tech companies had ads during the January 2001 Super Bowl, compared to seventeen the year before.
只有3家科技公司在2001年1月的“超級(jí)碗”大賽上登了廣告，而上一年這個(gè)數(shù)字是17家。
But the sense of deflation went deeper.
與此同時(shí)，通貨緊縮也更加嚴(yán)重。
For the twenty-five years since Jobs and Wozniak had founded Apple,
自喬布斯和沃茲尼亞克創(chuàng)立蘋(píng)果公司以來(lái)的這25年中，
the personal computer had been the centerpiece of the digital revolution.
個(gè)人計(jì)算機(jī)成為了數(shù)字革命中的核心產(chǎn)品。
Now experts were predicting that its central role was ending.
但是現(xiàn)在，專家預(yù)測(cè)它的核心地位即將結(jié)束。
It had "matured into something boring," wrote the Wall Street Journal's Walt Mossberg.
《華爾街日?qǐng)?bào)》的沃爾特·莫斯伯格寫(xiě)道：計(jì)算機(jī)“已經(jīng)衰變成了無(wú)聊的東西”。
Jeff Weitzen, the CEO of Gateway, proclaimed, "We're clearly migrating away from the PC as the centerpiece."
捷威的CEO杰夫·韋特澤恩宣稱：“我們已經(jīng)明確地要改變個(gè)人計(jì)算機(jī)作為核心產(chǎn)品的局面?！?/p>
