評論
打印
You really want to get the decision right if it's for all eternity, right?
當你進入極樂世界時，你一定希望你做出的決定是正確的，是嗎？
You don't want to pick the wrong mutual fund, or the wrong salad dressing. So that's one effect.
在那里你一定不想再選錯互助基金，或者是沙拉調料。剛才那是第一個（負面）影響。
The second effect is that even if we manage to overcome the paralysis and make a choice,
再來說說第二個。即使我們通過努力克服了僵化和麻痹而終于做出了一個正確的決定，
we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from.
我們對自己的做出的決定，反而不如可選性少時做出的決定更加滿意。
And there are several reasons for this.
這里有幾個原因。
One of them is that with a lot of different salad dressings to choose from, if you buy one, and it's not perfect
其中之一是，面對如此多的沙拉調料品種，如果你買了一種，覺得不盡如人意，
and what salad dressing is? It's easy to imagine you could have made a different choice that would have been better.
你很容易去想象如果你挑另外一種就好了。
And what happens is this imagined alternative induces you to regret the decision you made,
結果怎么樣？這種想象中的另外選擇引得你對你已經做出的決定感到后悔，
and this regret subtracts from the satisfaction you get out of the decision you made, even if it was a good decision.
這種后悔心情讓你對你原先做出的選擇的滿意度打了折扣，即便那其實是個很不錯的選擇。
The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.
選擇越多，就越容易莫名其妙地對一些事感到后悔。這就是其一，總是不滿意自己做出的選擇決定。
Second, what economists call "opportunity costs."
其二，是經濟學家稱之為“機會成本”的東西。
Dan Gilbert made a big point this morning of talking about how much the way in which we value things depends on what we compare them to.
今天早些時候丹·吉爾伯特講了個大道理，就是，我們看一個東西的價值，取決于那些我們用來作比較的那些其他的東西。
Well, when there are lots of alternatives to consider,
嗯，當人們有很多選擇可以考慮時，
it is easy to imagine the attractive features of alternatives that you reject
就很容易去想象那些你放棄了的選擇的吸引人的方面，
that make you less satisfied with the alternative that you've chosen. Here's an example.
這就使得你總是對你選中了的那個覺得美中不足。舉個例子吧。
