I did this through pilot supply chain project
這是通過試點供應鏈項目
I was working on FAO project for appropriate avian influenza risk management
我當時參加了糧農組織禽流感風險管理項目
Through this project I worked with several Vietnamese counterparts
通過該項目,我認識了一些越南同事
and we contracted crossbred chicken producers to follow safe production practices
我們與雜交雞生產者簽訂合約來實驗安全生產實踐
These practises is based on national guidelines or regulations for poultry production
這些實踐遵循了國內家禽生產規定
which generally would not be followed or if they were followed consumers would have no way of verifying this
這些規定通常沒人遵循,消費者也無法辨別
This is an important point that I'd like to make
后面這一步很重要
We use local institution, local veterinarians as much as possible
我們盡量利用當地獸醫和機構
The project also improved capacity where needed
該項目也提高了當地的能力
When the chicken came to market, it was delivered to 8 vendors operating in 4 wet markets through traceable supply chain
之后雞被送往市場,四個生鮮集市的八家商販供應鏈可跟蹤

This was in central areas of Hanoi
這是河內的中心區域
And there's also safety branding of the chicken, or safety label
我們為雞打上可靠的安全標簽
There is information that was made available through brochures, posters
還有宣傳冊及海報這些信息
And the vendors were also given promotional materials
商販也得到了促銷材料
While this chicken was being sold in these markets
這些雞出售的時候
I conducted a household survey. This is a representative survey of people living near those market
我對市場周邊家庭進行了抽樣調查
It was a large sample which is quite rare for this type of field experiment
樣本量非常大,這在這類實地實驗中很少有
It was undertaken in the home of the participants
而且是到調查對象家中進行
And it covered areas like how much—what type of chicken they've been consuming
調查覆蓋面很廣,包括他們買過哪種雞
where they were buying it and what their attitude towards food safety and chicken in particular various topics
在哪買的,對食物安全,特別是雞安全的態度。很多主題