I want to share a few keys on how you can do that
我想來分享幾個有用的方法,告訴你們如何才能保證
to make sure that we can see that your science is sexy and that your engineering is engaging.
讓我們也覺得你們的科學"性感"迷人、你們的工程學魅力四射。
First question to answer for us: so what?
第一個要回答我們的問題:高科技又怎樣?
Tell us why your science is relevant to us.
告訴我們,為什么你們的科學與我們有關。
Don't just tell me that you study trabeculae,
別光告訴我你們研究骨小梁,
but tell me that you study trabeculae, which is the mesh-like structure of our bones
要告訴我你們研究骨小梁是因為這種骨骼的網狀組織
because it's important to understanding and treating osteoporosis.
對認識和治療骨質疏松癥很重要。
And when you're describing your science, beware of jargon.
另外當你們描述科學原理時,要注意術語的使用。
Jargon is a barrier to our understanding of your ideas.
術語是我們理解你們想法的一個障礙。
Sure, you can say "spatial and temporal," but why not just say
當然了,你們可以說“空間性與瞬時性”,可是為什么不說
"space and time," which is so much more accessible to us?
"空間與時間"呢?這對我們來說容易理解多了。
And making your ideas accessible is not the same as dumbing it down.
讓你們的想法簡單易懂并不等于簡化它,
Instead, as Einstein said, make everything as simple as possible, but no simpler.
相反,正如愛因斯坦所說,讓一切盡可能的簡單,而不是簡化。
You can clearly communicate your science without compromising the ideas.
你不必非得改變你的觀點才能清楚地傳達出你的科學理論。
A few things to consider are having examples, stories and analogies.
可以考慮用一些例子、故事還有類比。
Those are ways to engage and excite us about your content.
這些都是使你們的談論內容吸引我們、讓我們興奮的方法。
And when presenting your work, drop the bullet points.
還有在用幻燈片演示你們的研究成果時,不要使用點句式。
Have you ever wondered why they're called bullet points?
你想過為什么點句式符號叫"子彈"點兒嗎?
What do bullets do? Bullets kill, and they will kill your presentation.
子彈是干什么的?子彈能殺人,也能滅了你的演示報告。
A slide like this is not only boring, but it relies too much on the language area of our brain, and causes us to become overwhelmed.
像這樣的幻燈片不僅僅乏味無聊,而且太過依賴我們大腦的語言區,使我們不知所措。
Instead, this example slide by Genevieve Brown is much more effective.
而這張由Genevieve Brown制作的示例幻燈片效果就好多了。
It's showing that the special structure of trabeculae are so strong that they actually inspired the unique design of the Eiffel Tower.
它向我們說明骨小梁的特殊結構超級強大,甚至連埃菲爾鐵塔的獨特設計都受到了它的啟發。