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To Be on Your Own
靠自己
"The best thing ever to happen to Steve is when we fired him, told him to get lost," Arthur Rock later said.
“對于史蒂夫來說，最好的事情就是我們解雇了他，叫他滾蛋。”亞瑟·羅克之后說道。
The theory, shared by many, is that the tough love made him wiser and more mature. But it's not that simple.
許多人也認為，這種嚴厲的愛讓喬布斯更明智，更成熟。但事情并非如此簡單。
At the company he founded after being ousted from Apple,
離開蘋果后，在自己創建的新公司里，
Jobs was able to indulge all of his instincts, both good and bad. He was unbound.
喬布斯能夠釋放自己的所有天性，無論好壞。他自由了。
The result was a series of spectacular products that were dazzling market flops.
結果是一系列炫目的產品，但都遭遇了市場失敗的重挫。
This was the true learning experience.
這才是真正的學習經驗。
What prepared him for the great success he would have in Act III was not his ouster from his Act I at Apple but his brilliant failures in Act II.
他后來的巨大成功，并非因為在蘋果的下臺，而是下臺后華麗的失敗。
The first instinct that he indulged was his passion for design.
他得以放縱的第一個天性便是對設計的熱情。
The name he chose for his new company was rather straightforward: Next.
他為新公司選擇的名稱相當簡單：Next。
In order to make it more distinctive, he decided he needed a world-class logo.
為了讓其更加與眾不同，喬布斯決定，需要設計一個世界級的標識。
So he courted the dean of corporate logos, Paul Rand.
于是，他設法找到企業標識大師保羅·蘭德。
At seventy-one, the Brooklyn-born graphic designer had already created some of the best-known logos in business,
當時，這位出生于布魯克林的平面設計師已經71歲，他曾設計出商界最知名的一些標識，
including those of Esquire, IBM, Westinghouse, ABC, and UPS.
包括《君子》雜志、IBM、西屋電器、美國廣播公司以及聯合包裹服務公司。
He was under contract to IBM, and his supervisors there said that
蘭德當時已與IBM簽訂了合作協議，IBM公司的管理者表示，
it would obviously be a conflict for him to create a logo for another computer company.
蘭德為另一家計算機公司設計標識顯然會造成沖突。
So Jobs picked up the phone and called IBM's CEO, John Akers.
于是，喬布斯拿起電話打給IBM的CEO約翰·埃克斯。
Akers was out of town, but Jobs was so persistent that he was finally put through to Vice Chairman Paul Rizzo.
埃克斯當時不在，喬布斯非常執著，最后聯系到了IBM的副董事長保羅·里佐。
After two days, Rizzo concluded that it was futile to resist Jobs, and he gave permission for Rand to do the work.
兩天后，里佐發現要拒絕喬布斯簡直就是不可能的，于是，許可了蘭德為這家新公司設計標識。
