Most Companies strive to make their products better.
大多數的公司致力于把產品做得更好。
But at Apple, we pride ourselves on thinking different.
不過蘋果引以為傲的是“不同凡想”。
That's why with the iPhone 7, we've done something that, at first, seems counter-intuitive, and then is.
這就是為何iPhone7如此不同的原因。一開始看似違反直覺,然而的確如此。
We've made it worse.
我們把它改得更爛。
We removed the headphone jack and that's all.
我們移除了傳統的耳機孔,就這樣。
That's the new, that's the newness right there.
這可是最新創意,無人可及啊。
It's just the lack of a thing that was there and now it's not.It's gone, it's not there anymore.
把該有的東西移除,從有變無。它沒了,以后都不會出現。
Once we conceived of this exciting new update.
打從我們有這個創意升級的構想。
No, downdate, it was so beautiful in the way that it allowed me to go home at two PM.
不,其實是創意降級,那真是太好了,也讓我每天兩點準時下班。
It's all about simplicity.
重點在于簡約。
Everything will run through one port.
所有東西僅靠一孔連接。
Now, you might be asking yourself, "What if I want to charge "my phone while listening to music?" Shit.
現在你不禁好奇“萬一我想邊充電邊聽音樂呢?”,做不到!
Apple has always pioneered sleek beautiful design,
蘋果的流線設計總是引領潮流。
which is why you will fucking hate the literal parade of dongles you need to plug it into anything as or more complicated than a doughnut.
我們深知你一定也很受不了那些手機連接設備,讓你想插的東西只能跟甜甜圈一樣簡單。
You could just go buy a pair of Bluetooth headphones, there you go, problem solved.
你可以買藍牙耳機啊,就這么簡單,問題解決了。
And if you normally use your headphone jack to plug into your car, then fuck!
那么萬一平常汽車音響也需要插這個耳機孔呢,那不是完了。
Fuck! Fuck, you're fucked.
完蛋,可惡,你沒輒。
The you're fucked and then I'm fucked.
你沒輒,而我也沒輒。
And then I'm fucked because you're fucked.
然后我沒輒,因為你也沒輒。
Our users expect for us to introduce new, innovative, and exciting features every year.
我們的使用者總期待我們推陳出新,每年都要令他們感到驚喜的功能。
To those users, we say, you try introducing new, innovative, and exciting features every year.
對于那些使用者,我們只能說,你那么厲害,你來試試每年推出新穎,有創意的好功能啊。
I mean, what else do you want a phone to do?
我是說手機到底還要什么功能?