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For Chinese customers, sipping a latte from a Starbucks cup is more than a way to stay caffeinated – it’s a trendy cultural status symbol. But it could also come with safety risks. Starbucks Corp. announced this week that it will recall more than 54,000 rigid stainless steel straws from the Chinese market after several people cut their mouths on the straws in the United States and Canada.
對于中國顧客而言，喝一杯星巴克拿鐵不僅是喝咖啡那么簡單，它是一種文化地位的提現。但也有可能招致安全隱患。星巴克公司宣布召回中國市場上的5.4萬個不銹鋼吸管，在美國和加拿大，多名顧客曾因此而劃傷嘴。
The current Chinese recall, which began on August 3, targets straws produced between September 2013 and March 2016.
此次中國召回將于8月3日開始，召回2013年9月至2016年3月期間制造的不銹鋼吸管。
The eco-friendly straws took off both in China and overseas, with over 2.5 million units sold in the U.S. Customers usually purchased reusable Starbucks cups to go with the straws.
此類環保吸管一度在中國和海外盛行開來，美國已售出2500萬吸管。顧客通常會購買可再使用杯子，吸管是配套產品。
Starbucks is also recalling the straws from Canadian and American stores after four reports of children cutting the insides of their mouths while using the straws.
星巴克也同時召回了銷往加拿大和美國的吸管，此前有報道稱四名兒童在使用時劃傷了嘴。
In a statement on its website, Starbucks’ Chinese arm called the recall a “precautionary move,” saying that “customers, especially children, may be accidentally injured if they fall on the straw while using it.”
在官網聲明中，星巴克中國稱此舉為“預防性措施”，消費者尤其是兒童在使用時發生跌倒有可能造成傷害。
Customers can bring their metal straws to one of China’s over 2,000 Starbucks stores and exchange them for free acrylic straws. The steel model has been taken off the shelves of Chinese stores, but third parties are still selling the metal straws, or knockoff imitations, on the popular e-commerce site Taobao.
顧客可將吸管退還給中國2000多家門店，并換取免費的丙烯酸吸管。不銹鋼吸管現已在中國下架，但第三方仍在銷售，電商淘寶的山寨品也同樣如此。
Starbucks straws aren’t the first high-profile recall in Chinese markets this summer. Swedish furniture maker Ikea bowed to pressure from both regulators and angry Internet users and recalled a dresser line from Chinese stores in July. The dressers were blamed for the deaths of several toddlers in the U.S. A flurry of online comments from Chinese Netizens criticized Ikea for initially limiting the recall to North America, accusing them of discriminating against Chinese customers and calling for stronger consumer safety standards.
今年夏天，星巴克吸管不是第一家在中國施行高調召回的企業。此前受監管人員和網友壓力，瑞典家居制造商宜家于7月召回問題抽屜柜。在美國，問題柜已造成多名幼兒死亡。網友批評如潮，指責宜家僅將召回范圍限制在北美，稱宜家歧視中國消費者，并要求設立嚴格的消費者安全標準。
While the Ikea recall wasn’t extended to China for nearly two weeks, Starbucks announced that they were recalling the straws in Chinese stores just a day after launching its recall in the U.S. A commenter on the Twitter-like messaging site Weibo compared the two recalls favorably, praising Starbucks’ “attitude” as “better than Ikeas.”
近兩周以來，宜家仍未將召回范圍擴展到中國，而就在星巴克宣布在美國召回一天后，中國市場也開始施行召回。有網友在微博中將兩家企業進行了對比，稱贊星巴克的“態度”比宜家好。
譯文屬可可英語原創，未經允許，不得轉載。
