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Make Your Appearance an Asset
提升你的形象資產(chǎn)
I read a study a couple years ago that indicated people make a decision about the trustworthiness of a website in less than one second. Yes, I said less than one second. Think about it. How long does it take you to form an initial opinion of a website? Is it one second, two seconds or five seconds?
幾年前我看到一項研究，表明人們在不到一秒的時間，對一個網(wǎng)站的可信度作出決定。是的,我說不到一秒?？紤]一下吧。你會花多長時間去形成對一個網(wǎng)站的初步意見呢?一秒、兩秒、還是五秒?
Just as people quickly form an initial opinion of a website, they also are quick to form an opinion of us. After all, do you notice how people look, what they are wearing and how they comb their hair? Whether you acknowledge it or not, you are a forming a mental picture of this person within a short amount of time.
就像人們迅速形成對一個網(wǎng)站的初步意見,他們也會很快構(gòu)筑一個對我們的看法。畢竟,你是否注意到人們長得如何,他們在穿什么,他們?nèi)绾问崂戆l(fā)型?不管你承認(rèn)與否,在很短的時間里，你的腦海構(gòu)筑了這個人的形象。
How we look plays a significant role in our overall brand, but it is especially important in the business world.
我們的長相在整體品牌中扮演一個重要的角色,但是它在商界尤其重要。
The first impression you make on people creates a lasting impression. In fact, if you fail to make a positive first impression, you may never be given a second chance. This is especially true when going on a sales call or a job interview. Just as your smile,handshake, eye contact and ability to remember someone’s name are components of an initial first impression, so is your appearance.
你給對方留下的第一印象創(chuàng)建了一個持久的印象。事實上,如果你不能留下一個積極的第一印象,你可能永遠(yuǎn)不會得到第二次機(jī)會。當(dāng)你打一個銷售電話或面試，尤其如此。就像你的微笑,握手,目光接觸,能夠記住別人的名字等，構(gòu)筑了你最初的第一印象的一部分,你的外表也是同樣。
As we know companies spend millions of dollars on packaging and branding their products because their research teams have determined that the look and feel of a product impacts buying decisions. Using the same research,wouldn’t it make sense then that we consider how our appearance affects the price we are able to charge for our services?
公司花費數(shù)百萬美元來包裝品牌產(chǎn)品,因為他們的研究團(tuán)隊已經(jīng)確定,產(chǎn)品的外觀和感覺影響購買決策。那么我們認(rèn)為我們的外表影響我們服務(wù)收費價格，那難道沒有道理嗎?
