Every little thing I did during the entire sales process created a first impression on a prospective client. From the car I was driving to the way I handled myself in the follow up call, everything was a first impression. I am convinced that all of these little first impressions when added together played a valuable role in placing me in the top 1% of 1% of all Realtors. It is the same philosophy that has allowed me to excel in my various endeavors.
我在整個銷售過程中做的每件小事都給潛在客戶留下了第一印象。從開車時到走路時處理跟進電話,這些每件事都是一個第一印象。我深信所有這些微不足道的第一印象加在一起時發揮重要作用,讓我躋身于所有房地產經紀人前百分之一。同樣的做法讓我在所從事的行業中都脫穎而出。
I want to challenge you to start being aware of all the little first impressions you are making on people. Remember, these tiny impressions when combined together form your personal brand, ultimately influencing every part of your life.
挑戰來了:我要你開始留心你留給別人的第一印象。記住,這些微小的第一印象加在一起就代表著你的形象,最終會影響到你生活每部分。
Let me encourage you to make a list of all the first impressions you are making on the people who are important in helping you achieve your goal. To give you a headstart, here is a list of ten.
你要列個表,寫出所有你留給那些能幫你實現目標的重要的人的第一印象。我來幫你起個頭,下面是我列的十項:
1. The first email you send. The first email someone receives from you makes an impression. How is it formatted? Is the tone friendly? Is the message clear? Is it concise? Has it been proofed?
1.你發的第一封郵件。你發的第一封郵件會讓人印象深刻。你用的是什么格式呢?你的語氣夠友好嗎?信息清楚傳達了嗎?郵件夠簡潔嗎?發送前有沒有檢查一遍?
2. The first time you greet someone. Do you smile? Do you make eye contact? Are you friendly? Do you repeat their name? Is your greeting warm and welcoming? Do you initiate a handshake?
2.第一次對別人打招呼。你是否面帶微笑?是否有目光接觸嗎?是否顯得友好?有沒有重復對方的姓名?你的招呼方式夠熱情嗎?你有沒有主動握手嗎?
3. The first time someone sees you. The way you look leaves a big imprint in someone’s mind. What clothes are you wearing? How much make up do you have on? What do your shoes look like? Is your hair neat and are your nose, ears, and eyebrows trimmed? It all matters.
3.別人看到你的第一眼。你的外表會在別人腦海中留下印象。你如何著裝,你的化妝濃度,穿什么鞋子,頭發是否整齊利落,鼻孔、耳朵和睫毛是否清潔修理好,這些都非常重要。
4. The first time someone sees your car. While the car itself will certainly be noticed, the cleanliness of the car—both inside and outside—will draw attention. I have never met anyone who took pride in their work, but not their car.
4.別人第一次看到你的車。當然,車本身就會就會引人注目,而車里車外的清潔也會招人注意。我還沒遇到過這樣的人——以工作而不以車為豪。
5. The first time you engage in a meaningful conversation with someone. Is it all about you? Do you listen with interest? Do you talk non-stop? Do you ask questions showing an interest in the other person? Do you use inappropriate language?
5.第一次參與意義重大的談話。談話都是關于你的嗎?你是否有興趣聽?你是否在談話中滔滔不絕?你有通過提問來表示你對別人的發言感興趣嗎?你的語言得體嗎?
6. The first time you are faced with a challenge. How do you react? What is your process for addressing the situation? How do you treat others involved? You can be assured everyone will be watching.
6.第一次面對挑戰。你的反應是什么?你解決問題的過程是什么?你是如何對待其他參與此事的人的?保證所有人都在旁觀。
7. The first time you interact with a waiter or waitress. The way people treat the waitpersons tells me a lot about how they treat people.
7.第一次與服務員交談。我從別人如何對待服務員就能看出許多他們待人處事的方式。