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What do you think of when I say the word design?
當我說設計這個詞的時候你會想到什么？
You probably think of things like this,finely crafted objects that you can hold in your hand,or maybe logos and posters and maps that visually explain things,classic icons of timeless design.
你可能會想到,可以觸摸到的精致的物品，也可能是一個商標，海報，或地圖一些能從視覺上解釋說明事物的東西，經得起時間考驗的圖標設計。
But I'm not here to talk about that kind of design.
但今天，我要講的并不是那樣的設計。
I want to talk about the kind that you probably use every day and may not give much thought to,designs that change all the time and that live inside your pocket.
我想說的是那種也許你每天都會使用的,但是卻又沒有關注太多的設計，那些設計一直在改變并且在我們的生活中無處不在。
I'm talking about the design of digital experiences and specifically the design of systems that are so big that their scale can be hard to comprehend.
我要說的設計是一種數字化的體驗,具體來說就是系統設計,它龐大的規模超乎想象。
Consider the fact that Google processes over one billion search queries every day,that every minute, over 100 hours of footage are uploaded to YouTube.
講一個谷歌的事實,它每天有超過十億的搜索量，每一分鐘，就有超過長達100個小時的視頻被傳到YouTube上。
That's more in a single day than all three major U.S. networks broadcast in the last five years combined.
單這一天的量甚至比美國三大廣播網絡在過去五年里加起來的總和還要多。
And Facebook transmitting the photos,messages and stories of over 1.23 billion people.
而且臉書也在超過12.3億人之間，傳播照片消息和事件。
That's almost half of the Internet population,and a sixth of humanity.
這幾乎是網絡使用者的一半，也是世界人口的六分之一。
These are some of the products that I've helped design over the course of my career,and their scale is so massive that they've produced unprecedented design challenges.
它們是一些我在職業生涯中參與設計的產品，它們極大的規模創造了前所未有的設計挑戰。
But what is really hard about designing at scale is this:
但是，事實上關于大規模設計：
It's hard in part because it requires a combination of two things,audacity and humility a audacity to believe that the thing that you're making is something that the entire world wants and needs,and humility to understand that as a designer,it's not about you or your portfolio,it's about the people that you're designing for,and how your work just might help them live better lives.
真正困難的地方在于它需要把大膽和謙遜，結合在一起大膽是去相信你所設計的東西是整個世界所希望和需要的,而謙遜讓是去理解，作為一個設計師,這個設計品不只是關于你個人或者你的作品集,它在于如何針對性地為用戶們設計，以及所設計的產品是否讓他們過上更好的生活。
Now, unfortunately, there's no school that offers the course Designing for Humanity 101.
很不幸的是，現在并沒有一所學校開一門設計以人為本的課。
I and the other designers who work on these kinds of products have had to invent it as we go along,and we are teaching ourselves the emerging best practices of designing at scale,and today I'd like share some of the things that we've learned over the years.
我和一些同樣設計這類產品的設計師們在設計的過程中不得不自創了這門課，并且來教授自己要在實踐中形成最好的規模設計，今天，我將和大家分享這么多年期間，我們學到的一些經驗。
Now, the first thing that you need to know about designing at scale is that the little things really matter.
關于設計規模的規則，你首先需要知道的是點滴的小事影響深遠
Here's a really good example of how a very tiny design element can make a big impact.
這里有一個很好的例子可以用來解釋為什么一個非常小的設計會造成很大的影響。
The team at Facebook that manages the Facebook Like button decided that it needed to be redesigned.
臉書的管理團隊成功設計了臉書上那個寫著贊的圖標決定要對它進行重新設計。
The button had kind of gotten out of sync with the evolution of our brand and it needed to be modernized.
這個按鍵有些跟不上我們品牌演變的步伐它需要變得現代化。
Now you might think, well, it's a tiny little button,it probably is a pretty straightforward,easy design assignment, but it wasn't.
可能你會認為，好吧， 那只不過是一個小小的按鍵,所以它可能只是一個非常簡單的，設計任務，但事實并非如此。
Turns out, there were all kinds of constraints for the design of this button.
后來，當我們設計這個按鍵的時候存在著各種各樣的約束。
You had to work within specific height and width parameters.
你必須在一個大量的參數的環境中工作。
You had to be careful to make it work in a bunch of different languages,and be careful about using fancy gradients or borders because it has to degrade gracefully in old web browsers.
你必須注意這個按鍵可以不同語言環境中都能有效果，同時也要避免花哨或者花哨的界限，因為這個按鍵要在舊式瀏覽器中優雅地漸漸退出。
The truth is, designing this tiny little button was a huge pain in the butt.
而事實是，即使是設計這么小的按鍵也是個是非常痛苦的過程。
Now, this is the new version of the button,and the designer who led this project estimates that he spent over 280 hours redesigning this button over the course of months.
這是新設計的按鍵，在過去的幾個月里，帶領這個項目的設計師估計花費了超過280個小時重新設計這個按鍵。
Now, why would we spend so much time on something so small?
你可能要問，究竟為什么我們要在這么一樣小東西上花費這么長的時間？
It's because when you're designing at scale,there's no such thing as a small detail.
這是因為當你在做設計的時候，細節上是不存在大小之分的。
This innocent little button is seen on average 22 billion times a day and on over 7.5 million websites.
這個不起眼的小圖標平均每天被瀏覽220億次出現在超過750萬的網頁上。
It's one of the single most viewed design elements ever created.
它是史上最具設計元素的產品。
Now that's a lot of pressure for a little button and the designer behind it,but with these kinds of products,you need to get even the tiny things right.
現在你知道為什么我說在這個小小的按鍵，設計的背后隱藏著設計者巨大的壓力，但是對于這類的產品,即使是小的事情也必須要做好。
