評論
打印
One, the marketing strategy.
第一，市場策略
We have not done any marketing whatsoever just yet.
我們還沒有做任何市場營銷
So, a lot of it has been word of mouth.
所以很多都是口口相傳
By the way,
順便說一下
starting a startup after Twitter is
創(chuàng)業(yè)在推特出現(xiàn)之后變得
so much easier than before
更加容易了
because you have an amazing way
因為推特不僅能幫助你
not just to promote the product but you
推銷產(chǎn)品
get instant feedback of
還能給你即時的反饋
what people are feeling about it and what they
你可以很快地回應(yīng)
like and they dislike
人們對產(chǎn)品的感覺
and you can react very quickly to that.
喜歡它，還是不喜歡它
But what we're trying to do now is
但我們現(xiàn)在努力要做的是
identify the key influencers
在商界確定
in those merchant areas
最重要的影響因素
and make them distribution points.
讓他們變?yōu)榉桥潼c
For instance, there's 5000 taco trucks in Los Angeles
例如，有5000洛杉磯的塔克卡車
and 300 people a day go to each one of those.
每天由300個人負(fù)責(zé)駕駛
Ten to thirty percent of those people
其中10%到30%的人
have their own small business.
有他們自己的事業(yè)
This is not just small businesses.
不單是小的公司
This is individual services like teaching piano
還有個人服務(wù)，比如教鋼琴
or cutting someone's grass or a hairstylist.
或是幫別人修剪草坪或是作一個發(fā)型師
So, it doesn't make sense
所以，想給這5000輛卡車
to ship 200 Squares to
配送200個Squares訂單
these 5000 taco trucks and allow them to give these
讓他們免費(fèi)運(yùn)送這些訂單
away for free or with the purchase of a taco.
或是以包下卡車為補(bǔ)償運(yùn)送這些訂單都是不可能的
We think it does.
當(dāng)時，我們覺得這可以實現(xiàn)
And then, people discover,
之后人們發(fā)現(xiàn)
"Well, this is interesting but how can I use it?"
"恩，這很有趣但我們怎么用呢?"
And then, suddenly I need to
之后突然我需要
sell my MacBook Air on Craigslist
在克雷格斯利斯特網(wǎng)站上賣我的MacBook Air
and I can take the person's credit card
而且我可以讓那個人拿信用卡過來
instead of having
而不是
them bring $1200 to me or whatever I'm selling it for.
帶著1200美元或是我需要的別的東西給我
That's how we're thinking about it right now.
這是我們現(xiàn)在對營銷的構(gòu)想
A lot of the way I think about marketing
我想到的多數(shù)營銷方法
is through the product itself.
集中在產(chǎn)品自身這一媒介上
So, I think the marketing function,
所以我覺得營銷功能
the best aspect and the best it can do is
最有力，最強(qiáng)大的一面
surface the product as much as possible.
就是讓這個產(chǎn)品盡可能多地顯露出來
And to do that,
為了做到這個
we're doing this taco truck thing and we're also
我們要做這個塔克卡車的東西并且
purchasing Facebook ads and
我們要購買Facebook的廣告
Google ads and doing the standard thing
和谷歌的廣告，然后讓它們標(biāo)準(zhǔn)化
and looking into print media and
在平面媒體和
the Union of Accountants because
會計聯(lián)合會中尋找機(jī)會因為
they might be influencers and their trade magazines.
它們很可能成為影響因素，他們的貿(mào)易雜志也很有影響力
So, it surfaces the product.
產(chǎn)品就這樣展示出來了
And then, the product takes over.
之后就輪到產(chǎn)品自己來展示自己了
