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Going forward, we think the search box
展望未來
will become something different.
搜索框將會發生變化
We call it Box Computing.
稱為框計算
It's our vision for the future of computing.
這是對于未來計算的一個愿景
Why?
為什么這么說呢?
This is a search box that every Chinese is familiar with,
這是一個中國人都很熟悉的搜索框
but when you look at people's needs,
但是當關注到人們的需求時就會發現
people are typing all kinds of queries
人們在框中輸入
in this box. For example...
各種關鍵字
"A great MP3",
比如 "聽起來讓人覺得開心的MP3"
"Where can I find a girlfriend in Beijing?"
"北京哪里能找到女朋友結婚?"
"How do I fix my hacked PC?" "What time is it?"
"我電腦中毒了怎么辦啊?" "現在幾點了?"
"What kind of college is a good match for a frail,
"身體瘦弱，性格內向的男孩
introverted guy like myself?"
應報考什么職高專業?"
So you can tell that people have very high expectations
你會發現人們對于百度
about Baidu or about a search engine.
有很高的期望值
They type in all kinds of things, all kinds of needs.
五花八門的問題，各式各樣的需求
Originally, we thought it's information needs only;
起初，我們以為人們只是需要信息而已
we just need to find a web page that contains the query word,
只需找到一個帶有關鍵字的網頁即可
but it's actually not.
但實際上并不是
Average consumers have very,
普通用戶
very high expectations about search engines.
對于搜索引擎有很高的期望值
Then I look at all the other non-search applications
于是我著手研究互聯網上
on the Internet.
其他非搜索類的應用
A Yahoo! Finance page, you see a search box or
比如在雅虎財經頁面十分顯目的位置
a box on the very prominent position.
會看到一個搜索框
Facebook, there are boxes.
Facebook也是一樣
Twitter, a search box is
還有推特，在最顯目的位置上
in the most prominent position. And Amazon.
也有搜索框，別忘了還有亞馬遜
Everything is about search,
一切都是關于搜索
but every search box is kind of different.
但是每一個
The function is different.
搜索框的功能都不同
For Amazon, you are in a shopping mall,
以亞馬遜為例，你就像在商場里挑選商品
and for Twitter there's a box that you can type
而在推特，你可以在搜索框里
up to 140 characters to publish your status.
輸入最多140字來發布狀態
There are all kinds of different boxes or
搜索框的功能不盡相同
the purpose for those boxes are different.
因為這些搜索框的目的也不同
Then I started to think,
于是我開始思考
"Is there any way that we can save the consumers'
有沒有一種辦法，使得消費者
effort and integrate everything,
省下精力與時間
every function, every application,
將所有功能，所有應用，所有信息
every information needs that a user wishes into one box?"
按照用戶所希望的，整合到一個搜索框內?
This is also the classification of user's needs
這是根據用戶需求
in our search box.
進行的分類
It could be information-oriented, it could be a dialogue,
可以是信息導向的，也可以是對話
it could be some kind of tools,
或者是一種工具
a request function or dictionary or computing request.
一種對功能的需求，比如對字典，計算的需求
If we integrate all these kinds of requests
如果把這些請求
or this kind of consumer needs into one box,
或者用戶需求都整合到一個搜索框內
that should be a magic box. That is called Box Computing.
那將會是一個"魔框"，這就是框計算
