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Amazon.com: The Early Years
Amazon. Com：創(chuàng)業(yè)初期
Bezos had paid close attention to the rapid rise of the World Wide Web, noting in 1994 that it was growing at an annual rate of 2, 300 percent, and therein looked for a pure entrepreneurial outlet. He began his research by making a list of the top 20 mail-order companies, observing that there were no book mail-order companies because a comprhensive catalog would have needed to be thousands of pages long and thus expensive to mail. Bezos decided that an Internet-based company would have the capability to offer a substantially wider selection of printed matter to consumers. Thus, he made a thorough study of the book business, beginning by attending the American Booksellers' Association's annual convention.
貝佐斯密切關(guān)注互聯(lián)網(wǎng)的迅速崛起，他注意到 1994年網(wǎng)絡(luò)年均增長高達(dá)2300%，他開始在這里尋找賺錢的途徑。他的研究始于列出前20名郵購公司的名單，發(fā)現(xiàn)其中沒有圖書郵購公司，因為一個全面的目錄可能長達(dá)幾千頁，因此郵寄費(fèi)用昂貴。貝佐斯認(rèn)為一個網(wǎng)絡(luò)公司有能力向消費(fèi)者提供具有更多選擇性的印刷品。因此，他開始深入研究書籍業(yè)務(wù)，并參加了美國書商協(xié)會的年度會議。
When Bezos told Shaw, his former boss, that he was leaving to launch an online book business, Shaw advised him to take some time to reconsider his decision in a characteristically creative way.He told Time that he pictured himself at 80 years of age and was certain that he would not regret either missing out on a six-figure Christmas bonus nor having tried to build an online business and failing.
貝佐斯告訴前老板肖他要離開公司，推出在線圖書業(yè)務(wù)，肖勸他認(rèn)真重新考慮一段時間。貝佐斯最終決定的方法極具特色和創(chuàng)造性。在《時代》雜志的報道中，他說：當(dāng)時他想象自己已經(jīng)80歲，那時他既不會后悔沒能拿到六位數(shù)的圣誕節(jié)獎金，也不會后悔試圖建立一個在線公司卻慘遭失敗。
