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The Wizard of Web Retailing: Jeff Bezos
“電子商務教父”杰夫·貝佐斯
Jeff Bezos founded Amazon.com in 1995 as an online bookstore. Due to customer demand the company later expanded and added other products to its inventories, including videos, DVDs, electronics, toys, apparel1, software, household items, and gourmet food.
1995年，杰夫·貝佐斯創立了亞馬遜在線書店。根據客戶的需求，該公司后來擴大產品銷售目錄，銷售產品包括錄像帶、 DVD、電子產品、玩具、服裝、軟件、家居用品和食品等。
In an interview, Bezos indicated that books were chosen as Amazon.com's first product category "because they offered so much selection";
貝佐斯在接受記者采訪時說，“圖書被選為亞馬遜的第一產品類別，是“因為它們提供了多種選擇”；
in the same interview, Bezos stated," I think the main thing that has differentiated Amazon.com from conventional retailers is its obsessive and compulsive focus on the end-to-end customer experience. That includes having the right products, the right selection, and low prices."
他同時還表示，“我認為把亞馬遜和傳統的零售商區別開來的主要原因是：我們全力滿足顧客的需求。這包括正確的產品，正確的選擇，以及低廉的價格。”
