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He stated, "In fact, I'd have been proud of myself for having taken that risk and tried to participate in that thing called the Internet that I thought was going to be such a big deal. And I knew if I didn't try this, I would regret it. And that would be inescapable".
他說：“事實上，我一直引以為豪的是冒險參與自己看好的互聯網業務。我知道如果不嘗試一下，我一定會后悔的。一切在所難免，是趨勢所在。”
Bezos's parents supported his decision, investing the$300, 000 they had saved for retirement in their son's venture (which was later amply rewarded; they became billionaires). Bezos and his wife, McKenzie, moved to Seatte to start the company and persuaded the highly successful programmer Shel Kaphan to be among the first employees hired. Bezos officially founded Amazon.com in 1994. In June 1995 the first Web site was tested.
貝佐斯的決定得到了父母的支持，他們把節省下來的30萬美元的養老金投資在兒子的公司（這筆投資后來得到充分的回報，他們成為了億萬富翁）。貝佐斯和妻子麥肯齊移居西雅圖，創辦公司，并成功游說著名程序員夏爾·卡番加盟。1994年，貝佐斯正式成立亞馬遜公司。1995年6月，第一個網站進行測試。
On July 16, 1995, Amazon.com was made available to consumers in every state and 45 other countries. Sales were immdiate. Bezos told Time, "Within the first few days, I knew it was going to be huge". The media noticed and reported on Amazon, and as a result of the publicity the company's consumer base rapidly increased. Bezos owned and operated his own warehouses for the book inventory; as of 2003 Amazon had six.
1995年7月16日，美國每一個州和45個其他國家的消費者都可以在亞馬遜公司購物，銷量迅速上升。貝佐斯對《時代》雜志說：“從一開始，我就知道我的公司前途無量。”媒體相繼注意到亞馬遜公司，并進行了報道，知名度的提高使公司的消費者數量迅速增加。貝佐斯擁有和經營著自己的書籍存貨管理倉庫，截至2003年，亞馬遜已經有6個這樣的倉庫。
