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South Korea, a country devoid of oil.
南韓，一個缺乏石油的國家。
Seoul, a city where one fourth of Koreans live, with one of the worlds' highest gasoline consumption.
首爾，四分之一韓國人口居住的城市，擁有世界上最高的汽油消耗量。
The situation is getting worse. Car usage is increasing. Petroleum costs are rising. Parking spaces are scarce. People are stressed out. Every day a Seoul driver wanders five hundred meters to find a parking space. In a month, this equals fifteen kilometers or one liter of gas.
這情形每況愈下。汽車使用率增加。石油成本上漲。停車位一位難求。人們精神緊繃。首爾的駕駛每天要繞五百公尺才能找到停車位。在一個月內(nèi)，這等于十五公里或是一公升的汽油。
S-oil, one of the four oil companies in Korea took action. It is on a mission to save oil. Right here. Right now. Thus begins the HERE Campaign.
S-oil，韓國的四間石油公司之一，采取了行動。它正在執(zhí)行節(jié)省石油的任務(wù)。就在這里，就是現(xiàn)在。因而開始了“HERE”活動。
It sent up a HERE balloon for each parking space. As a car parks in it, the balloon falls. When the car exits, the balloon rises. Cars can spot these balloons from afar. They can spot open parking spaces without wandering. Finding quick parking means saving oil. One easily spotted parking spot is worth one liter of oil saved.
它在每個停車位都升起“HERE”氣球。當(dāng)車子停入，氣球就會下降。當(dāng)車子駛離，氣球便回升。車輛可以在遠(yuǎn)方就看見這些氣球。他們不必繞東繞西就能找到空的車位。快速找到車位代表著節(jié)省石油。一個能夠快速被找到的停車位價值等同于節(jié)省了一公升的石油。
I think there is nothing more economical than this especially in the times of high oil price.
我認(rèn)為沒有什么比起這更經(jīng)濟(jì)實(shí)惠，尤其是在這個高油價的時代。
This seems to be a good idea since you could see an empty parking spot from distance.
這似乎是個好主意，因?yàn)槟阍谶h(yuǎn)方就可以看見空的車位。
It was amazing to see a balloon in the parking lot.
在停車場看到氣球很神奇。
I seriously couldn't make it without the balloons.
沒有氣球我還真的無法做到。
Result:
"HERE" balloons have saved drivers' gas expenses through a new and interesting method. S-oil, the oil seller gained the impression of an oil-saving company. Save oil. Save time. Save money. Through "HERE" balloons, the public is directly engaged with S-oil's identity.
結(jié)果：
“HERE”氣球以新穎且有趣的方式為駕駛節(jié)省汽油的開支。S-oil，贏得省油公司形象的汽油銷售商。省油，省時，省錢。透過“HERE”氣球，大眾直接參與了S-oil的企業(yè)本體。
"HERE" Taking action for a better world.
“HERE”為了更美好的世界而行動。
Save oil, Save earth. S-OIL.
省油，救地球。S-OIL。
