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People love their automobiles. They allow us to go where we want to when we want to. They're a form of entertainment, they're a form of art, a pride of ownership. Songs are written about cars. Prince wrote a great song: "Little Red Corvette." He didn't write "Little Red Laptop Computer" or "Little Red Dirt Devil." He wrote about a car. And one of my favorites has always been, "Make love to your man in a Chevy van," because that was my vehicle when I was in college.
人人都愛車。有了車，我們就能隨時隨地前往我們想去的地方。車是一種娛樂形式，是一種藝術(shù)形式，是一種擁有的驕傲。有許多關(guān)于汽車的歌曲。王子（Prince）寫了一首很棒的《小小紅色雪佛蘭》。他寫的不是《小小紅色筆記本電腦》，也不是《小小紅色吸塵器》，而是關(guān)于一輛車的歌曲。我最喜歡的一首是《在雪佛蘭里做愛吧》，因為雪佛蘭是我大學(xué)時期的座駕。
The fact is, when we do our market research around the world, we see that there's nearly a universal aspiration on the part of people to own an automobile. And 750 million people in the world today own a car. And you say, boy, that's a lot. But you know what? That's just 12 percent of the population. We really have to ask the question: Can the world sustain that number of automobiles? And if you look at projections over the next 10 to 15 to 20 years, it looks like the world car park could grow to on the order of 1.1 billion vehicles. Now, if you parked those end to end and wrapped them around the Earth, that would stretch around the Earth 125 times.
實際上，當我們在做世界范圍的市場調(diào)研時，發(fā)現(xiàn)人們對擁有一輛車都是充滿渴望的。現(xiàn)在全球有7.5億人擁有汽車。你可能說，哇，這么多。但你們知道么？這個數(shù)字僅僅是全球人口的12%。我們真的不得不產(chǎn)生這樣的疑問：地球經(jīng)受得了這么多車么？如果你注意到對未來10年、15年至20年的預(yù)測，你會發(fā)現(xiàn)世界上停車場的數(shù)量將會增長到能容納下幾乎11億輛車。如果將這些車首尾相連繞地球停放，那么其長度將是地球周長的125倍。
Now, we've made great progress with automobile technology over the last 100 years. Cars are dramatically cleaner, dramatically safer, more efficient and radically more affordable than they were 100 years ago. But the fact remains: the fundamental DNA of the automobile has stayed pretty much the same. If we are going to reinvent the automobile today, rather than 100 years ago, knowing what we know about the issues associated with our product and about the technologies that exist today, what would we do?
在過去的100年里，汽車技術(shù)取得了很大進步。汽車變得更加清潔、安全、髙效。比起100年前，現(xiàn)在汽車已成為大眾消費品，而不是讓我們望而興嘆的東西。但實際上，汽車的基本構(gòu)造功能并沒有多大改變。如果我們不是在100年前，而是在今天來重新發(fā)明汽車，已經(jīng)知道汽車的各種缺陷之后，結(jié)合現(xiàn)在的各種先進技術(shù)，我們會如何制造汽車？
