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Many smartphones and tablets today offer chips, screens and cameras that are more or less similar, and that leaves gadget makers struggling to differentiate their products in other areas.
如今許多智能手機(jī)和平板電腦都大同小異，不外乎是在芯片、顯示屏和攝像頭上做文章，電子設(shè)備生產(chǎn)商很難讓自己的產(chǎn)品顯得卓爾不群。
Lenovo Group is trying to do this by offering a suite of its homegrown apps on its new tablet. The Yoga Tablet 10 HD+, which the Chinese personal-computer maker just unveiled at the Mobile World Congress in Barcelona, comes with apps that Lenovo says help users share, protect and manage their data. One app, for example, lets users instantly share photos, videos, music and document files with other devices, without requiring an Internet connection.
而中國(guó)的聯(lián)想集團(tuán)有限公司(Lenovo Group Ltd., 簡(jiǎn)稱(chēng)：聯(lián)想集團(tuán))想出了一個(gè)辦法：讓自己新推出的平板電腦Yoga Tablet 10 HD+內(nèi)置自主研發(fā)的套裝軟件。Yoga Tablet 10 HD+是聯(lián)想集團(tuán)在巴塞羅那舉行的世界移動(dòng)通信大會(huì)(Mobile World Congress)上發(fā)布的一款平板電腦，據(jù)聯(lián)想集團(tuán)說(shuō)，這款產(chǎn)品內(nèi)置的應(yīng)用程序能夠幫助用戶(hù)分享、保護(hù)和管理自己的數(shù)據(jù)。其中一個(gè)軟件可以在不聯(lián)網(wǎng)的情況下與其他設(shè)備即時(shí)分享照片、視頻和文件夾。
Other Lenovo offerings include camera apps; a security app with antimalware and antitheft features; as well as a data backup app that saves contact lists, text messages and call logs.
聯(lián)想的應(yīng)用套件中還包括相機(jī)應(yīng)用程序、反惡意軟件和防盜竊的加密程序，以及保存通訊錄、短信和通話(huà)記錄的備份程序。
The apps preloaded on the new Yoga tablet indicate the growing importance of software in Lenovo's strategy. Around 2010, Lenovo created a team of developers to work on its own mobile apps. Last year, the company launched Qiezi, an app for both Android and Apple's iOS that enables two phones to share data without an Internet connection.
將這些軟件預(yù)裝在新款Yoga說(shuō)明軟件在聯(lián)想戰(zhàn)略中的地位越來(lái)越重要。2010年前后，聯(lián)想集團(tuán)成立了自己的移動(dòng)應(yīng)用程序開(kāi)發(fā)隊(duì)伍。去年，聯(lián)想在蘋(píng)果iOS和安卓商店推出“茄子快傳”應(yīng)用，可以讓兩部手機(jī)在不聯(lián)網(wǎng)的情況下交換數(shù)據(jù)。
Still, Lenovo is surely not the only Android device maker focusing on software. Samsung Electronics has been beefing up software development capabilities and creating its own apps such as the ChatON instant messenger.
重視軟件業(yè)務(wù)的安卓設(shè)備生產(chǎn)商當(dāng)然不只聯(lián)想一家。三星電子(Samsung Electronics Co.)一直在加強(qiáng)軟件研發(fā)能力并創(chuàng)造自己的應(yīng)用程序，例如即時(shí)通訊程序ChatON。
Lenovo, which overtook Hewlett-Packard as the world's largest PC maker last year, is trying to sell more smartphones and tablets, hoping that mobile devices will become its new engine for growth over the next several years. Lenovo's global tablet market share rose sharply over the past year, but it is still far behind Apple and Samsung. In the fourth quarter, Lenovo was the world's fifth-largest tablet maker with a 4.4% share by shipment volume, up from 1.3% a year earlier, according to research firm IDC. Apple held a 34% share, followed by Samsung's 19% and Amazon.com's 7.6%.
聯(lián)想集團(tuán)去年超過(guò)惠普(Hewlett-Packard)成為全球最大的PC生產(chǎn)商，該集團(tuán)正在努力提高智能手機(jī)和平板電腦銷(xiāo)量，希望移動(dòng)設(shè)備成為未來(lái)幾年的新增長(zhǎng)引擎。聯(lián)想在全球平板電腦市場(chǎng)的占有率去年大幅提升，但與蘋(píng)果和三星相比還有很大差距。國(guó)際數(shù)據(jù)公司(IDC)的數(shù)據(jù)顯示，去年第四季度，聯(lián)想集團(tuán)的平板電腦發(fā)貨量占到全球市場(chǎng)的4.4%，高于去年的1.3%，在業(yè)界排名第五。蘋(píng)果市場(chǎng)占有率為34%，三星為19%，亞馬遜(Amazon.com)為7.6%。
