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ZTE, the Chinese mobile device maker, will begin selling smart watches next quarter, signalling that the nascent market for wearable connected devices is already becoming crowded with cheaper alternatives.
中國(guó)移動(dòng)設(shè)備制造商中興通訊(ZTE)下季度將開始銷售智能手表。這件事表明，一些更為廉價(jià)的產(chǎn)品已開始涌入新興的可穿戴聯(lián)網(wǎng)設(shè)備市場(chǎng)。
Prices for such wearable technology are forecast by analysts to fall quickly. CCS Insight forecast that growth in the segment “will spike when smartwatch prices drop to significantly lower levels than today”. Sales of small Android devices will exceed 100m by 2015 after initial sluggish demand, it forecasts.
分析師預(yù)計(jì)，這類可穿戴技術(shù)的價(jià)格將快速下降。CCS Insight預(yù)測(cè)，“當(dāng)智能手表價(jià)格較今日顯著降低時(shí)”，該領(lǐng)域“將實(shí)現(xiàn)迅猛增長(zhǎng)”。該機(jī)構(gòu)預(yù)計(jì)，經(jīng)歷了最初的需求疲軟之后，小型Android設(shè)備的銷量到2015年時(shí)將超過1億個(gè)。
He Shiyou, executive vice-president and head of the handset business of Shenzhen-based ZTE, told the Financial Times that the company wanted to make the jump out of the “second tier” of smartphone makers into the top three manufacturers.
中興的總部位于深圳，該公司執(zhí)行副總裁兼手機(jī)業(yè)務(wù)主管何士友告訴英國(guó)《金融時(shí)報(bào)》稱，公司希望跳出智能手機(jī)制造商的“第二梯隊(duì)”，成為排名前三的廠商。
ZTE was either fourth or fifth in the rankings at present, he said, among the group of manufacturers all accounting for about 5 per cent each of market share.
他說，目前中興在智能手機(jī)制造商中排名第四或第五。
As part of plans for next year, ZTE is investing in the research and development of so-called “wearable” technology, including smart watches and glasses.
作為明年計(jì)劃的一部分，中興正在投資所謂的“可穿戴”技術(shù)的研發(fā)，包括智能手表和智能眼鏡。
“ZTE wearable smart watches will be launched as early as the first quarter,” said Mr He. He added that other wearable technology, such as connected glasses, would take longer to develop.
何士友說：“中興最早將于明年一季度發(fā)布可穿戴智能手表”。他補(bǔ)充表示，包括聯(lián)網(wǎng)眼鏡在內(nèi)的其他可穿戴技術(shù)的開發(fā)將需要更長(zhǎng)時(shí)間。
Wearable technology is predicted by analysts to follow a similar path as tablet computers, which have rapidly become a commodity product given the stream of cheap and largely indistinguishable Android-based devices.
分析師預(yù)測(cè)，可穿戴技術(shù)的發(fā)展道路將與平板電腦類似。由于大量廉價(jià)和基本上沒什么區(qū)別的Android設(shè)備涌現(xiàn)出來，平板電腦已迅速成為一種大眾化產(chǎn)品。
Mr He said ZTE was considering making corporate acquisitions or mergers to grow market share in a smartphone market that he described as “fiercely competitive”. He declined to name specific targets and added that any deal would need to be complementary.
何士友表示，中興在考慮通過企業(yè)并購(gòu)來擴(kuò)大在智能手機(jī)市場(chǎng)的份額。他認(rèn)為，該市場(chǎng)“競(jìng)爭(zhēng)很激烈”。何士友不愿透露具體的并購(gòu)目標(biāo)，并補(bǔ)充說，任何交易都需是互補(bǔ)性的。
