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SINA, China's leading online portal and operator of the most popular microblogging site, reported better-than-expected sales in the second quarter and said it will push forward the collaboration of Alibaba Group to drive income at its Weibo unit.
新浪，中國領先的門戶網站和最受歡迎的微博網站運營商，發布了高于預期的第二季度銷售額，并表示將推進與阿里巴巴集團的合作，從而在微博單元來創收。
Sales rose 20 percent year on year to US$157.5 million in the second quarter, higher than analysts' estimate of US$146.1 million compiled by Bloomberg News.
第二季度銷售同比增長20%達至1.575億美元，高于彭博新聞分析師預測的1.461億美元。
Advertising sales were up 17 percent in the second quarter to US$120.6 million.
在第二季度廣告銷售額增長17%達到1.206億美元。
"We're going to work on a number of opportunities to create new advertising formats for Taobao (vendors)," Sina chairman and chief executive officer Charles Chao told a conference call after the earnings release.
“我們將創造更多的機會來為淘寶(供應商)提供新的廣告形式，”新浪董事長兼首席執行官曹國偉在發布財報后的一個電話會議中說。
Weibo contributed US$30 million worth of income in the second quarter, more than tripling from a year ago. Value-added services, mainly including online gaming income and membership fees, also nearly tripled to US$7.7 million.
在第二季度微博貢獻了價值3000萬美元的收入，比一年前的兩倍還多。增值服務，主要包括在線游戲收入和會費，也上漲近兩倍，達至770萬美元。
Weibo has become a crucial information source, especially for breaking news, but it has been struggling to find ways to diversify its revenue stream to make up for operation and technology upgrade costs.
微博已成為一個重要的信息來源，尤其是對突發新聞，但它一直在努力尋找方法以擴大其收入來源，從而彌補操作和技術升級的成本。
China's largest e-commerce company Alibaba Group purchased 18 percent stake in Weibo for US$586 million in April to fend off rivals such as Tencent and 360Buy.com.
中國最大的電子商務公司阿里巴巴集團在4月用5.86億美元購買了微博18%的股份，擊退了競爭對手如騰訊和京東商城。
Sina and Alibaba announced a partnership earlier this month and said they would unveil new advertising platforms for Taobao vendors to market their services or products on Weibo.
新浪和阿里巴巴本月早些時候宣布建立合作伙伴關系，并表示他們將為淘寶供應商推出新的廣告平臺，從而在微博上出售他們的服務或產品。
