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Here is a business-building rule of thumb: Don’t waste your time networking if you are not prepared to develop win-win relationships.
這是一個企業(yè)建設(shè)的經(jīng)驗法則：如果你不準備建立雙贏的人脈關(guān)系，不要浪費時間塑造人脈圈子。
Here’s my advice: If you aren’t networking for the long haul then don’t bother networking at all. Frankly, you are wasting your energy if you expect instant gratification.
同時，我的建議是：如果不是為了長期，還不如不花精力塑造人脈關(guān)系。老實說，如果你在建立人脈關(guān)系上期待立竿見影的效果，還是不要浪費精力了。
Here are five key networking tips that I share with my organization of women entrepreneurs:
這里我和大家分享五個塑造人脈圈子的關(guān)鍵：
1. Understand your target market.
1. 了解你的目標市場
Spend time doing your research so you can network with your target market. It’s important to strategically pick and choose networking opportunities. Plan to attend networking functions where you can connect directly with your target market or with people who can introduce you to your target market.
花一些時間做研究，可以讓你更好地了解自己的目標市場。策略性地選擇自己的人脈十分重要。計劃參與一些能讓你直接聯(lián)系到目標市場的活動，或讓別人為你介紹目標市場。
Success Tip: Networking that produces long-term business-building results is not about meeting a lot of people; it’s about meeting the
成功秘訣：如果你想讓人脈為長期的業(yè)務(wù)建設(shè)帶來成果，關(guān)鍵不是認識很多人，而是認識正確的人。
2. Know exactly what you bring to the networking table.
2. 了解什么可以幫助你建立人脈關(guān)系
When preparing to build your network, ask yourself this question: Why would people want to network with me? Networking isn’t just about what you are going to get, it’s also about what you are going to give to others. Take a good hard look at what you can offer as an effective networker. Are you willing to consistently spend time and energy building and nurturing your professional network?
當準備建立你的人脈關(guān)系時，問自己：為什么別人會想要和我建立人脈關(guān)系？建立良好的人脈關(guān)系不僅僅關(guān)系到你會獲得什么，同時也關(guān)系到你能為他人帶來什么價值。你愿意在塑造一個雙贏的人脈圈子始終如一地花費時間和精力嗎？
Success Tip: Networking is a powerful marketing tool when it is a win-win for all involved.
成功秘訣： 當人脈能讓雙方互利雙贏，它就是一個強大的商業(yè)工具。
3. What is your networking goal?
3. 建立人脈圈子的目標為何？
As with any element of a profitable marketing plan, you must have a realistic understanding of how networking fits into your overall business-building plan. What is your networking objective? How will you measure networking success?
你必須對人脈關(guān)系是如何融入你的整體業(yè)務(wù)建設(shè)計劃有一個真實的了解。建立人脈圈子的目標是什么？你如何衡量人脈關(guān)系的成功？
Success Tip: Don’t go to networking functions as a wandering generality. Know what you want to accomplish, why you want to accomplish it and how you are going to accomplish it. In other words, what is your networking goal?
成功秘訣：別在參與建立人脈圈子的活動時無所事事：知道你想要完成的任務(wù)，怎樣完成它以及如何完成它。換句話說，建立人脈的目標是什么？
4. Networking rule of thumb: Give value to receive value.
4. 人脈關(guān)系法則：提供價值而獲得價值
A successful networker knows that it is not just what she receives from others but what she gives that determines whether she is building solid relationships or simply wasting time. The entire purpose of networking is to build solid trusting relationships—business relationships that are of value to everyone involved. It’s important to have a mindset that allows you to give as much in time and effort as you expect in return.
一個成功的人脈關(guān)系建立者知道自己所提供的價值能否穩(wěn)固雙贏的人脈關(guān)系，而非單單是他能從中獲得什么，更重要的是一個愿意付出的心態(tài)。
Success Tip: Remember the “Law of Reciprocity”: Whatever form of value you give, be it service or monetary, you will likely receive the same or greater value in return. Giving value, though, must come from an open heart.
成功秘訣：記得“互惠法”：你付出的任何形式的價值，無論是服務(wù)或金錢，會讓你收到相同或更大的價值回報。
5. Follow up promptly to develop and maintain win-win relationships.
5. 及時跟進，發(fā)展和保持雙贏關(guān)系。
If you do not intend to follow up with the people you’ve met, stay home and don’t waste your time, or the time of others. The entire purpose of building a network is to develop solid win-win business-building relationships. And in every productive relationship, the key is to get to know, like and trust one another. The business-building “gold” is not in collecting business cards but in the solid relationships you build.
如果你不打算跟進你遇見的人，留在家里，不要浪費自己或是他人的時間。整個人脈建設(shè)的目的是開發(fā)穩(wěn)定共贏的業(yè)務(wù)。業(yè)務(wù)建設(shè)的關(guān)鍵不是在于收集名片，而是建立了穩(wěn)固的合作關(guān)系。
Success Tip: It’s not just about what you want to achieve. Let your fellow networkers know that you want to support their successes as well.
成功秘訣：關(guān)鍵的不僅僅是你想要實現(xiàn)什么。同時，也要讓你的人脈知道你同樣希望幫助他們實現(xiàn)成功。
