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English soccer star David Beckham on Thursday signed a five-month contract with Paris Saint-Germain, injecting a heavy dose of celebrity appeal and marketing magnetism to the Qatari-backed French soccer team.
英國(guó)足球明星貝克漢姆(David Beckham)周四同巴黎圣日耳曼俱樂部(Paris Saint-Germain)簽署了一份為期五個(gè)月的合同。貝克漢姆的加盟為這支由卡塔爾人支持的法國(guó)足球隊(duì)注入了濃濃的名人效應(yīng)和營(yíng)銷上的吸引力。
'I'm very lucky,' Beckham, 37 years old, told a packed news conference in Paris, saying he had received many offers of positions from different teams even at this stage of his career. 'I chose Paris because I can see what the club is trying to do. I am very honored to be part of it.'
貝克漢姆37歲的貝克漢姆在巴黎一個(gè)擠滿人的新聞發(fā)布會(huì)上說，我很幸運(yùn)，即使在職業(yè)生涯的這個(gè)階段，我還能從很多球隊(duì)那里收到眾多邀約。我選擇巴黎圣日耳曼是因?yàn)槲夷芸吹竭@家俱樂部試圖要做的事情。能夠成為其中的一份子我非常榮幸。
Beckham said he would play for free and the team will donate his salary to a Paris children's charity, an arrangement he described as 'unique.'
貝克漢姆表示，他將免費(fèi)為球隊(duì)效力，球隊(duì)將把他的工資捐給巴黎的一家兒童慈善機(jī)構(gòu)。他稱這一安排“非常獨(dú)特”。
Beckham 'is a very proficient player. I'm sure he will add much value to the team,' said club President Nasser Al-Khelaifi.
巴黎圣日耳曼俱樂部主席阿爾赫萊菲(Nasser Al-Khelaifi)說，貝克漢姆“是一個(gè)非常成熟的球員，我相信他將給球隊(duì)增加不少價(jià)值”。
The move brings one of the sporting world's biggest icons to PSG with the potential to sell more tickets and move team merchandise. Beckham, who made his soccer debut at the age of 17, is as much known for his celebrity lifestyle and marriage to former Spice Girl Victoria Beckham as for his sporting prowess.
此舉為巴黎圣日耳曼俱樂部帶來了體育界最大牌的明星之一，球隊(duì)可能借此賣出更多門票并拉動(dòng)球隊(duì)特許商品的銷售。貝克漢姆的足球職業(yè)生涯始于17歲那年，除了杰出的運(yùn)動(dòng)實(shí)力，貝克漢姆還因明星般的生活方式以及同前辣妹(Spice Girl)合唱組合成員維多利亞•貝克漢姆(Victoria Beckham)的婚姻而出名。
The couple is wooed by brands around the world. Beckham recently showed-off his tattooed body in a massive underwear advertising campaign for Hennes & Mauritz AB and is due to appear next month in a new campaign for the retailer directed by Guy Ritchie.
這對(duì)夫妻受到全球各大品牌的歡迎。貝克漢姆最近剛剛在內(nèi)衣品牌Hennes & Mauritz AB的大規(guī)模廣告活動(dòng)中展示了自己滿是紋身的身體。下個(gè)月將出現(xiàn)在蓋伊•里奇(Guy Ritchie)為該品牌執(zhí)導(dǎo)的一部新宣傳大片中。
'From an athletic point of view, I don't think he will add so much to the team but from a media and economic point of view, it's a great move for PSG and for the French league,' said Remi Dumont, a journalist with French football magazine Surface.
法國(guó)足球雜志Surface的記者杜蒙(Remi Dumont)說，從運(yùn)動(dòng)競(jìng)技的角度看，我不認(rèn)為貝克漢姆能給巴黎圣日耳曼帶來多大價(jià)值。但從媒體和經(jīng)濟(jì)角度看，這對(duì)球隊(duì)和法甲聯(lián)賽來說是一個(gè)很好的舉措。
