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Law 1: What you leave out is just as important as what you keep.
法則一：你失去的和留下的一樣重要。
In a world where there's an incredible, rapidly growing amount of information, we're constantly scared about leaving something out. Whether it's a product feature, a fact, or a strategic option, we tend to try to include everything.
在一個信息迅速增加的世界，我們總是擔心錯過什么。不管是產(chǎn)品特性、事實還是戰(zhàn)略性意見，我們總是想把一切都收入囊中。
The first law is the idea that simple goals are easier to focus on, and that the simplest designs and shortest speeches have the greatest impact. Taking more time to focus on removing what's unneeded helps let other people's imaginations and capabilities do more of the work. It's more satisfying for them, and leads to more success for you.
第一條法則的思想是簡單的目標更容易讓人集中精力，最簡單的設(shè)計和最短的演講可以有最好的效果。花更多時間集中在去除不必要的事物上，這能讓別人的想象力和能力做更多事。這會讓他們更滿意，也會讓你更成功。
Law 2: The simplest rules are the most effective.
法則二：最簡單的規(guī)則最有效。
The second law is the insight that people work best when there are a few simple and well understood rules. When there are many rules and regulations, they tend to be ignored.
第二條法則的想法是當規(guī)定簡單、易于理解的時候，人們工作的效果最好。當有很多條規(guī)定和規(guī)則時，人們就容易忽略這些規(guī)定和規(guī)則。
When there are just a few rules they make sense, people adopt them and pay attention to them. It shapes their behavior, making any experience or project more effective.
當只有一些有用的規(guī)則時，人們就會采納并重視這些規(guī)則。這樣規(guī)則就能約束人們的行為、有利于大家獲得經(jīng)驗、并提高做事的效率。
Law 3: Limit information and let people come up with the answer themselves.
法則三：保留信息，讓別人自己去想答案。
Law three argues for what calls "artfully incomplete" information. Think of Apple's original iPhone commercials. Leaving things unsaid can be incredibly engaging.
法則三講的是“藝術(shù)留白”。想想蘋果原先的iphone廣告。事情不說透可以讓別人更愿意參與。
Sometimes you don't want to be comprehensive. Reveal just enough to catch people's interest, but leave the outcome mysterious.
有時候你不用理解得很深刻。說些能引起別人興趣的話即可，但是把結(jié)果弄得神秘些。
Law 4: Smart limits can make you more creative.
法則四：聰明的限制可以讓你更有創(chuàng)造力。
Creativity is often associated with freedom. The 4th law is intelligently designed limits bring out the best in people.
創(chuàng)造力總是和自由相聯(lián)系。第四條法則是聰明地設(shè)計限制可以發(fā)揮出別人最好的能力。
One great example is the TED talk. One of the things that make them so compelling and shareable is the time constraint. Those 18 minutes have to be a complete story, not just another presentation, packed with information and insight.
一個很好的例子是TED演講。TED這么受歡迎，廣為轉(zhuǎn)載的原因之一是有時間限制。18分鐘的演講必須是一個完整的故事，不僅僅是另一種展示方式，必須要結(jié)合信息量和獨特的視角。
Law 5: You have to break something to make a breakthrough.
法則五：你必須先破后立
You have a set of tools and expertise gathered over time that allow you to function comfortably.Patterns and routines are easy and comfortable.
你有一套經(jīng)過時間積累的工具和專業(yè)知識使你能夠更輕松地工作。常規(guī)模式和方法往往都簡單易操作。
The fifth law says breaking out of a pattern and leaving what's easy behind, forces you to pay attention to all of the tools you've ignored, and all of the solutions that never occurred to you.
第五條法則是指打破模式，不要去做簡單的事情，而是把你的注意力集中在那些被忽視的工具和從未想到過的解決方法之上。
Law 6: Doing something isn't always better than doing nothing.
法則六：做事并不總是比不做好。
Richard Feynman's Nobel Prize winning idea on quantum electrodynamics was inspired by a wobbling plate in a cafeteria. J.K. Rowling's idea for Harry Potter came to her while she was waiting on a crowded train.
理查德·費曼獲得諾貝爾獎的關(guān)于量子點動力學的概念來自于咖啡館里搖擺盤。羅琳關(guān)于哈利波特的寫作靈感是她在乘坐一輛很擠的車上產(chǎn)生的。
The sixth law is that despite the need to look or feel like we're always busy, some of the greatest breakthroughs come from denying that compulsion.
第六條法則指，我們常常需要讓自己看上去很忙或者感覺很忙，但是那些最大的突破往往來源于打破這一假象的需求。
