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Promotion is the marketing term used to describe all marketing communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship. Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC). IMC integrates the message through the available channels to deliver a consistent and clear message about your company’s brands, products and services. Marketers work hard to create a unique marketing proposition for their product or service. McDonald’s about food and enjoyment.
產(chǎn)品推廣是用來(lái)描述所有的營(yíng)銷(xiāo)傳播活動(dòng)的術(shù)語(yǔ)，包括個(gè)人銷(xiāo)售、促銷(xiāo)、公關(guān)、直銷(xiāo)、交易會(huì)、展覽會(huì)、廣告和贊助。產(chǎn)品推廣需要精確地協(xié)調(diào)，并整合全球商務(wù)通信信息，這稱(chēng)為整合營(yíng)銷(xiāo)傳播（IMC）。IMC通過(guò)有效的渠道集成信息，對(duì)外傳達(dá)關(guān)于你公司品牌、產(chǎn)品及服務(wù)的明確的信息。營(yíng)銷(xiāo)人員努力為他們的產(chǎn)品或服務(wù)創(chuàng)造一個(gè)獨(dú)特的市場(chǎng)定位。如麥當(dāng)勞就是提供食物和歡樂(lè)。
