In the American time of 10 o'clock on September 12 (the Beijing standard time of 1 o'clock on September 13), the Apple Corporation held the conference at the Yerba Buena Center for the Arts in San Francisco, duly releasing its sixth phone—iPhone5. In addition, the Apple also published the latest music player iPod touch 5, iPod nano 7 and new “earpod” exposed before in the conference. Except mobile phone and digital products, Apple Company announced the specific time to market and the function of new iTunes and iOS6 at the same time.美國時間9月12日上午10點（北京時間9月13日1點），蘋果在舊金山芳草地藝術中心（Yerba Buena Center）召開發布會，如期發布了旗下第六款手機iPhone5。此外，蘋果還在大會上推出最新款的音樂播放器iPod touch 5、iPod nano 7和之前曝光過的新款耳機“earpod”。除了手機、數碼產品外，蘋果公司同時宣布了新版iTunes和iOS6的具體上市時間及功能細節。