Archery is the new curling.NBC said Thursday that during the first few days of its Olympics coverage, archery was the most popular sport of any that itaired on its cable networks – bigger even than basketball. Archery averaged 1.5 million viewers when it came on TV.
NBC Sports Group Chairman Mark Lazarus attributed the interest in part to the popularity of "TheHunger Games" getting young people interested in bows and arrows. American archer BradyEllison is also a big draw.It is reminiscent of when recent Winter Olympics telecasts fueled an interest in curling.
It is reminiscent of when recent Winter Olympics telecasts fueled an interest in curling.
美國全國廣播公司表示，在其奧運報道的最初幾天，射箭是在有線電視網絡中最流行的體育運動，甚至都超過了籃球。 射箭項目時，電視平均每場1.5萬觀眾。
NBC體育集團董事長馬克說，“饑餓游戲”極大地使一些年輕人對弓箭產生了興趣。美國射擊運動員阿徹布雷迪埃里森也是一個很大的吸引力。
這讓人聯想到最近的冬季奧運會轉播時，冰壺也受到廣泛的關注。
那我們在來學習一下黃金時段和收視率用英語怎么說吧
電視節目的“黃金時段”用英語怎么說？請看例句：
The Screen Actors Guild said Tuesday that 78 percent of voting members decided to ratify a two-year contract covering movies and prime-time TV shows made by the major Hollywood studios.
“美國演員工會”于本周二表示，78％的投票者支持最新達成的合同。新合同為期兩年，涵蓋好萊塢各大制作商制作的電影以及黃金檔電視節目等內容。
上面的報道中，prime-time TV shows就是“黃金檔電視節目”，prime time指the block of a day's programming schedule with the most viewers and is generally where television networks and local stations reap much of their advertising revenues（電視觀眾最多、而且也是電視網絡和當地電視臺廣告收益最多的電視節目時間段），即“黃金時段”，很多地方都將晚間8點到11點定為“黃金時段”，而該時段的收視率則是prime-time ratings。
晚間的電視播出時段除了最搶手的prime time以外，其余的時間段叫做non-prime time（非黃金時段），也叫fringe time（邊緣時段）。細分一下的話，在prime time之前的那個時段叫做early fringe（傍晚時段），而過了prime time以后進入深夜的時段則叫做late fringe（夜間時段）。