To help promote Disney Pixar's animated film, "Up," in which a retired balloon salesman sets off on an aerial adventure when he tethers thousands of balloons to his house, UK-based agency Beatwax, came up with the idea for a hot air balloon that would look just like the house from the film. It promoted the film in the UK, France, Germany and Italy.
為了幫助迪斯尼和皮克斯的動畫電影《飛屋環游記》，也因為在電影中一個退休的氣球推銷員把成千上萬的氣球系在他的屋子上從而開始了一段空中冒險，英國本土的Beatwax廣告公司想了一個主意讓一個熱氣球看上去和電影里的屋子一模一樣。在英國、法國、德國和意大利都用此法宣傳該電影。

來源:可可英語 http://www.ccdyzl.cn/read/201110/156064.shtml