上網(wǎng)時,好友發(fā)過來一個鏈接,打開一看是個超級搞笑的視頻,于是,你又把這個鏈接發(fā)送給了更多的人。于是網(wǎng)絡(luò)爆紅現(xiàn)象應(yīng)運而生。而該現(xiàn)象還有個專業(yè)術(shù)語:Internet meme“網(wǎng)絡(luò)迷因”。
An Internet meme, is some kind of idea or piece of information that spreads very rapidly across a large number of Internet users. It's a bit like the online equivalent of an inside joke, a fashionable, attention-grabbing concept that a large number of Internet users become aware of. A meme often takes the form of a hyperlink, propagated via e-mail, blogs, social networking, instant messaging, etc.
“網(wǎng)絡(luò)迷因”(又稱“網(wǎng)絡(luò)爆紅”)指某個理念或信息迅速在互聯(lián)網(wǎng)用戶間傳播的現(xiàn)象。這樣的信息有點類似于“圈兒內(nèi)笑話”,也就是只有大批互聯(lián)網(wǎng)用戶知曉的、最前沿的、引人關(guān)注的信息。網(wǎng)絡(luò)迷因通常以超鏈接的形式通過電郵、博客、社交網(wǎng)站還有即時信息等途徑傳播。
A meme might be a joke or quotation, a rumor or simple fact, an image, piece of video, or even a particular website – virtually any titbit that can be passed from one person to another via electronic communication. A key facet of a meme is that it is voluntary, a communication which spreads from one place to the next without any kind of compulsion or automation.
網(wǎng)絡(luò)迷因的內(nèi)容可以是個笑話、一句引語、傳言或某個事實、圖像、一段視頻、甚至可以是某個網(wǎng)站,基本上只要是能夠通過電子通訊技術(shù)從一個人傳給另一個人的內(nèi)容都可以成為迷因。網(wǎng)絡(luò)迷因一個重要的特點是所有的傳播過程都是自發(fā)的,沒有任何強迫或自動發(fā)送屬性。