評論
打印
第四題：Do you agree or disagree with the following statement? In order for a business to succeed, it must put more money in advertising.
觀點：不同意只投錢在廣告上。
1) 讓步段。廣告的確很重要。但是只有廣告是不夠的。(后面的觀點選2個寫就可以了)
2) 產品質量也很關鍵。
3) 產品創新也是不可忽略的因素。
4) 產品的售后服務也要跟上。
本題可用短語或句子：
1)Frequent advertising builds awareness, awareness builds familiarity, and familiarity builds trust. If a brand stops advertising, prospects and current customers may think it is troubled or out of business.
2)A well-executed, targeted campaign can trigger quick sales. Unique, strategically-grounded advertising turns wants into needs.
3)Your customers expect you to deliver quality products. If you do not, they will quickly look for alternatives. Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Quality products make an important contribution to long-term revenue and profitability. They also enable you to charge and maintain higher prices.
4)Quality influences your company’s reputation. The growing importance of social media means that customers and prospects can easily share both favorable opinions and criticism of your product quality on forums, product review sites and social networking sites, such as Facebook and Twitter. A strong reputation for quality can be an important differentiator in markets that are very competitive. Poor quality or a product failure that results in a product recall campaign can create negative publicity and damage your reputation.
5)The things you sell to consumers must also be safe, and not just for legal reasons. If you are in the food industry and you sell rotten food to a customer, it can lead to health issues for that person. Similarly, if you sell an electronics device that has not passed safety inspections, it can lead to safety issues for the consumer, like an electrical fire or shock. Malfunctioning or unsafe products are a threat in almost every industry, and could lead to dangerous situations for your customers.
6)pay heed to creativity關注創新
7)Some customers are price-sensitive有些顧客對價格很敏感
8)after-sales service售后服務
9)…should be the first priority.優先要考慮的事情
10)ensure products’ quality and affordability確保產品質量好價格低
第五題：Do you agree or disagree with the following statement? Teaching is harder than it was in the past.
觀點1：同意?，F在教學變得更難了。
1) 學生的要求更高了。需要老師有知識，有文化，還得有幽默感。
2) 現在上學的孩子越來越多。但是老師數量顯然不夠。這樣一個老師要管好多小孩。
3) 現在知識更新更快了。需要老師不斷保持學習狀態。
觀點2：不同意。現在教學變得更容易了。
1) 有高科技輔助教學。老師講解知識更輕松，學生更容易懂。
2) 現在學生和家長都意識到教育的重要性。學生大都能自主學習。不用老師費時間費精力勸說學生努力學習。
3) 政府對教育的資助加大。教師地位和工資得到提高。這樣有助于教師心無旁騖教學。
本段可用短語和句子：
1) demanding要求苛刻的
2) the quantity數量
3) have a sense of humor有幽默感
4) broaden One’s knowledge拓展知識面
5) …have made teachers’ work much easier…使得教師工作更簡單(比如電腦和投影儀facilities like computers and projectors)
第六題：Do you agree or disagree with the following statement? Should the government support artists or should artists support themselves?
觀點：政府應該資助藝術。
1) 有些傳統藝術，如果沒有政府資助，會消亡。這樣文化多樣性，國家歷史就缺失了。
2) 藝術和工業相結合，提升各行各業的國際競爭力。促進經濟的發展。
3) 藝術的發展促進旅游業的發展。
4) 很多藝術家也是教育家。如果藝術家得到政府資助，發展得好，那么學生們也會受益。
本文可用短語或句子：
1) die out消亡
2) cultural diversity文化多樣性
3) pose a threat to our culture對我們的文化造成威脅
4) the combination of arts and industries結合藝術和工業
5) competitive edge/advantage競爭優勢(這是一個固定搭配一定要熟記)
6) boost tourism促進旅游業
7) Many artists serve as educators.很多藝術家也是教育家。
