評論
打印
But they didn't have to.
不過最終都不用這樣
The board relented
因為董事局最后讓步
and on January 22, 1984
在1984年1月22日
an audience of 96 million
在超級杯美式足球賽事的
Superbowl viewers watched
9600萬名觀眾面前
one of the most celebrated advertisements of all time.
播出了這個萬眾矚目的廣告
We shall revenge!
我們要報復
Two days later, Steve Jobs presented
兩天之后,喬布斯向全世界
the Macintosh computer to the world.
推出Macintosh電腦
“Today, for the first time ever,
今天,前所未有的
I'd like to let Macintosh
我會叫Macintosh
speak for itself
向大家介紹自己
“Hello,I am Macintosh.
大家好,我是Macintosh
It sure is great to get out of that bag"
我很高興可以從那塑料袋中出來
But the Macintosh was a gamble.
但是Macintosh是一場賭博
Its automated factory which boasted only 86 workers
它的自動化廠房只有86名工人
cost $20 million.
但市值是2000萬美元
By the end of 1984,
在1984年年底
sales of the Macintosh were slipping
Macintosh的銷售額下滑
and the relationship between Sculley and Jobs
史考力和喬布斯的關系
began to break down.
便開始決裂了
The Mac was totally wrong for the market,
Macintosh對市場來說是個錯誤
because dealers sold products
因為廠家的主要收入來源
that they their made money,
除了產品本身
most their money off peripherals,
還很倚賴其他產品
like printers and cables
例如打印機、電線
and monitors and all that stuff and training.
屏幕以及應用培訓等等
Well, Mac didn't have any of that,
這些東西Macintosh全部沒有
it was all self-contained.
它本身已經一應俱全
So, sales became the downside, it started.
導致蘋果電腦總營業額開始下滑
And then there was a decision
加上有決定要聘請
made that would hire about 3,000 corporate sales people.
大約3000名企業銷售人員
And that's when it started unraveling
令到情況開始轉壞
