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Speechwriting Techniques
演講稿寫作技巧
Some believe that the best speechwriters have an inherent talent,a natural creative instinct, and that speechwriting is an art form.
有些人認為優秀的演講稿撰寫者有與生俱來的天賦和自然而然的創造天性，演講稿寫作對他們來說是一種藝術形式。
So what about those of us who do not possess such genius?
那么，對于我們當中缺乏這些天資的人來說，該怎么辦呢？
Can we still produce successful speeches?
我們是否也能創造出成功的演講稿？
A communications specialist outlined a number of speechwriting techniques.
溝通交流專家給出了一些演講稿寫作技巧。
One such technique is introducing contrast.
其一是引用對比，
This is extremely useful when presenting a positive spin on a negative issue.
這在對具有負面因素的問題提出正面影響時有積極作用。
Another technique is the use of three-part lists,which can be an excellent way of adding finality or confirming a statement.
另一個技巧是使用三段式排比，這在演講結束和確認觀點時非常好。
These techniques can be used like tools.
這些技巧可以像工具一樣使用。
They can be chosen from a toolbox and applied as necessary.
我們可以從工具箱中挑選任一技巧，并在適當的時候加以利用。
A few other techniques you might find in a speechwriter's toolbox might be the use of anecdotes and alliteration.
你或許能在演講稿撰寫者的工具箱里找到其他技巧—使用奇聞趣事和頭韻。
So next time try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter.
因此，下一次可以試試運用其中一條或幾條技巧，看看自己是否能成為一個成功的演講稿撰寫者。
