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商業(yè)報(bào)道
Do-it-yourself apps
自己做的應(yīng)用程序
Make your own Angry Birds
做自己的憤怒的小鳥
Homebrew apps have arrived
私人制作的軟件已經(jīng)來(lái)臨
LAST year Eddie the pig took Chile by storm.
去年，小豬愛(ài)迪在智利風(fēng)靡。
The iPhone game ePig Dash, featuring Eddie, dislodged Angry Birds to become the number-one paid game on the Chilean App Store.
擊敗憤怒的小鳥后，以愛(ài)迪為主角的iphone游戲ePig Dash成為智利蘋果應(yīng)用榜上排名第一的付費(fèi)游戲。
By itself, the story of a cute, if flatulent, pig pushing a bunch of irate birds off the top spot is nothing unusual.
就游戲本身而言，它沒(méi)什么不尋常：
What is odd is that the creator of ePig Dash, a conjuror and economics teacher, knew little or nothing about programming.
以可愛(ài)角色為主角，小豬脹氣后，將把一群憤怒的小鳥推下頂座。奇怪的是ePig Dash的作者是一名魔術(shù)師兼經(jīng)濟(jì)學(xué)教師，他對(duì)編程可謂知之甚少，甚至一無(wú)所知。
Instead he used GameSalad, a do-it-yourself tool for app-makers.
但是他使用了一款可以讓程序作者自己動(dòng)手做應(yīng)用的工具GameSalad。
DIY is hot.
自己動(dòng)手做很流行。
In May Research in Motion, the maker of the BlackBerry, unveiled a kit that allows people with no programming skills to create a working app within minutes.
五月份，黑莓的制造商RIM公司就發(fā)布了一套允許全無(wú)編程經(jīng)驗(yàn)的人在數(shù)分鐘內(nèi)創(chuàng)造出能正常運(yùn)行的應(yīng)用的工具。
Apple, too, has applied for a patent indicating it is also building a DIY tool for iOS, its mobile operating system.
蘋果公司申請(qǐng)的一項(xiàng)版權(quán)同樣表明它在建造一款自家的iOS平臺(tái)上用的DIY工具。
And in March the Massachusetts Institute of Technology released a beta version of App Inventor, which allows even simpletons to make apps for Android phones.
在三月，麻省理工學(xué)院也發(fā)布了一套測(cè)試版的應(yīng)用構(gòu)建器。它能以傻瓜式的方式構(gòu)建安卓手機(jī)應(yīng)用。
Several start-ups already offer DIY app services.
有一批新成立的公司已經(jīng)提供自己動(dòng)手做應(yīng)用的服務(wù)了。
Conduit, a firm which was valued at $1.3 billion after J.P. Morgan acquired a 7% stake for $100m earlier this year, allows people to build mobile apps themselves with a simple graphical interface.
今年早些時(shí)候，摩根大通以1億美元價(jià)格收購(gòu)Conduit 7%的股權(quán)后，該公司的價(jià)值直奔13億。
AppMakr, a similar service, has helped to create some 10,000 apps.
這家公司便可以讓用戶通過(guò)簡(jiǎn)單的圖形界面構(gòu)建移動(dòng)應(yīng)用。
Users include individuals, small businesses and the Harvard Business Review.
一家與其類似的服務(wù)公司—AppMakr則已經(jīng)幫助創(chuàng)建了約10000款應(yīng)用。
AppMakr also offers its users help in bringing apps up to standard before submitting them to Apple's picky App Store.
其用戶包括個(gè)人，小型企業(yè)和《哈佛商業(yè)評(píng)論》。在用戶要將應(yīng)用提交給挑剔的蘋果在線商店前，AppMakr也可幫助用戶提高應(yīng)用軟件的水平，使其符合標(biāo)準(zhǔn)。
Other services publish to Android and Windows, or bypass Apple altogether by creating web apps.
其他服務(wù)公司則發(fā)布安卓和Windows平臺(tái)的應(yīng)用程序,或者通過(guò)創(chuàng)建網(wǎng)頁(yè)應(yīng)用徹底繞開蘋果平臺(tái)。
Custom-made apps can cost $10,000 or more.
定制的應(yīng)用成本高達(dá)10000美元或更多。
By contrast, DIY apps are free to create, with a subscription for continued support.
相反，DIY應(yīng)用則可以免費(fèi)創(chuàng)建，還可購(gòu)買后續(xù)支持。
Prices vary, typically from about $30 to $80 a month.
價(jià)格一般在每月30~80美元的范圍內(nèi)波動(dòng)。
Magmito, an app-building service that targets small and medium businesses, has a plan that costs as little as $50 a year.
Magmito是一家定位中小企業(yè)的應(yīng)用構(gòu)建服務(wù)公司。
AppMakr offers a free, ad-supported service.
它計(jì)劃著一年僅收取50美元的費(fèi)用。AppMakr則提供免費(fèi)的帶廣告服務(wù)。
Small businesses and tech-savvy amateurs have been the most enthusiastic early creators of DIY apps.
小企業(yè)與有卓見的科技愛(ài)好者都是早期最有熱情的DIY應(yīng)用創(chuàng)建者。
But they can also be a profitable business.
但為這些人提供的服務(wù)也有可能是盈利的。
GameSalad allows users to make 2D games for smartphones, which some choose to sell.
GameSalad讓用戶能為智能手機(jī)制作2D游戲，其中一些人還會(huì)銷售它們。
According to Steve Felter, GameSalad's boss, some developers even make a living designing apps on its platform.
根據(jù)GameSalad經(jīng)理Steve Felter的說(shuō)法，一些開發(fā)者甚至在它的平臺(tái)制作應(yīng)用維持生計(jì)。
The democratisation of technology is not without drawbacks.
技術(shù)普及化也不是沒(méi)有缺點(diǎn)。
Apple's App Store already has some 550,000 apps.
蘋果在線商店已經(jīng)擁有550000款應(yīng)用。
Google offers 450,000 for download on its Android operating system.
谷歌也在它的安卓平臺(tái)上提供450000款應(yīng)用供下載。
The coming deluge of apps made by amateurs will see those numbers swell.
由愛(ài)好者制作的應(yīng)用將如泛濫般襲來(lái)，上述數(shù)字也會(huì)增長(zhǎng)。
Not all will shine. There's a lot of garbage on YouTube.
不可能所有的都是精品。
But once in a while you find a gem and everybody passes it around, says Ted Iannuzzi of Magmito.
Magmito 的Ted Iannuzzi 說(shuō):YouTube里有大量的垃圾作品，但是精品從被發(fā)現(xiàn)到被人們廣泛傳播也是一瞬間的事兒。
Professional app-makers may not be shaking in their boots just yet.
專業(yè)的應(yīng)用作者還不會(huì)感到有壓力。
But the clever ones, like AppMakr, are moving from creating stuff for mobile phones to creating the stuff that creates the stuff for mobile phones.
可是像AppMakr這樣明智的企業(yè)正從為智能手機(jī)創(chuàng)造應(yīng)用轉(zhuǎn)向?yàn)橹悄苁謾C(jī)創(chuàng)造制造應(yīng)用的應(yīng)用。
App-creating software could be the machine tools of the mobile world.
制造應(yīng)用的軟件將會(huì)成為移動(dòng)世界中的機(jī)床。
