第七講：市場策略(marketing strategy)

市場營銷策略極富挑戰性，投資者希望了解公司的產品從生產到大最終用戶手中的全過程，因此這部分應該包括以下內容：

1． 營銷機構和營銷隊伍；

2． 營銷渠道的選擇和營銷網絡的構建；

3． 廣告策略和促銷策略；

4． 價格策略；

5． 市場滲透與開拓計劃；

6． 市場營銷中意外情況的應急對策等。

價格制定策略，例如：

The prices for our products /services are determined first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals).

關于折扣，例如：

We can take advantage of volume purchases by XXX.

關于直銷，例如：

The majority of sales will be through direct sales by the (Company) sales staff. (Company) anticipates hiring XXX additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).

銷售渠道，例如：

By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.

關于顧客服務，例如：

Another service to add value is to provide warehousing of customer inventory. This allows us to book larger orders and provide faster order response.