Smith: What's the development of PR?
史密斯:公關的發展是怎么樣的?
Li Tian: I think there are more methods can be used.
李甜:我認為可以使用更多的方法。
Smith: Give me an example.
史密斯:給我舉個例子。
Li Tian: Press conferences and articles on newspaper are the traditional PR methods. Nowadays, topics in micro blogs become a new way to attract people's attention.
李甜:新聞發布會和報紙文章是傳統的公關手段,現在,微博上的話題成為了吸引人們注意力的新方式。
Smith: What do you think make a good public relations event?
史密斯:你認為一個好的公關活動需要具備什么?
Li Tian: A good public relations event must be storytelling, interactive and authentic.
李甜:好的公關活動應該是故事性的、互動的并且真實的。
Smith: What will you do if you are asked to plan a PR event?
史密斯:如果你要去做一個公關活動,你會怎么做?
Li Tian: I'll brainstorm with my partners first for some ideas.
李甜:首先我會和搭檔進行腦力風暴,想一些點子。
Smith: And then?
史密斯:然后呢?
Li Tian: As long as we have a fantastic idea in mind, what we have to do is to speed up and put forward something great.
李甜:只要我們有一個美妙的創意,我們只需要加快速度并呈現出一些好的東西。