Summary and Conclusion

Mr. Ford: Right everyone. I apologize that I can't show you the marketing campaign today, but next week you will all have the opportunity to see it for yourselves, and I have no doubt that you will be impressed. Let me wrap up the presentation by summarising my key points. 好了，個位很抱歉今天不不能給大家展示營銷規劃方案了。但是我保證下周大家一定有機會看到，并且絕對會大為驚嘆。現在我就總結一下其中的要點來結束我的陳述。

Mr. Ford: As I mentioned at the outset, 2010 represents a key year for Alpha computers. The recession is hopefully behind us. It is clear to everyone in the computer industry that demand is booming, especially in the developing markets. 正如我在剛開始所說，2010年對阿爾法電腦來說是關鍵的一年。經濟蕭條期已經過去。業內的每個人都知道現在需要的是繁榮，尤其是對于正在開發階段的市場。

Mr. Ford: If we are to succeed in this ultracompetitive field then we really need to push forward and offer our customers products that meet their needs on all levels. As I hope I have illustrated, the x420 represents the kind of computer that can really satisfy those needs. 要想在這個競爭激烈的領域獲勝，我們必須推進我們的工作，生產出滿足不同層次顧客需求的電腦。而我要說明的是x420型號的電腦正滿足了這樣的需求。

Mr. Ford: I gave you an idea of the kind of revenue we expect to hit in 2010 with the new x420 range, and believe me, this is really just the beginning. Once we establish the x420 in the market we have plans to continue to expand our range with ever more revolutionary and impressive products. 我已經為大家講明了X420系列電腦在2010年能夠創造出怎樣的財政收入。請相信，這僅僅是個開始。一旦我們的X420電腦建立了市場，我們還計劃進一步生產更先進的產品來拓展我們的領域。

Mr. Ford: Alpha computers is dedicated to innovation and improvement. I really see no limit to our potential as long as we stick to the principles I stressed earlier: quality, excellence and service. 阿爾法電腦一直致力于創新和提高。我相信只要我們堅持品質卓越、服務周到的原則，我們的發展空間將是無限的。

Mr. Ford: Before we move on to the Q and A section I'd really like to leave you with a quote that really sums up everything that we've discussed today, and hopefully it will provide you with the same inspiration that it gives me. 在開始問答環節之前，我想引用一句名言來總結今天的內容。希望大家能和我一樣從中受到啟發。

Mr. Ford: As the great Henry Ford once said "Quality means doing it right, when no one is looking" Well, in fact our customers are looking; they are looking for us to lead the way and to give them the quality that our competitors cannot. We cannot let them down! 亨利·福特曾說過：“品質就是即使沒有人監督，也要踏踏實實地做好”。但是我們的顧客在看著我們所做的一切，希望我們引領潮流，提供別的企業沒有的品質。我們絕不能讓他們失望。

重點講解：

oppoptunity n. 機會，良機
There may be an opportunity for you to see the chairman of the board tomorrow.
明天你也許有機會見到董事長。
Soon he had an opportunity of explaining that to her.
不久他便有了向她解釋那件事的機會。
have the opportunity to do 有機會做某事
doubt n. 懷疑，疑問
The outcome of the election remains in doubt.
選舉的結果仍然不能肯定。
There is no doubt about his innocence.
他完全是無辜的。
be impressed by 對……印象深刻，被……所感動
Customers will be impressed by the expertise of our highly trained employees.
我們的雇員專業性強、訓練有素，保證顧客滿意。
recession n. （經濟的）衰退
His factory closed down during the period of economic recession.
他的工廠在經濟衰退時期關閉了。
ultracompetitive adj. 極具競爭性的
revolutionary adj. 革命性的，完全創新的
The invention of writing was the most revolutionary of all human inventions.
書寫是人類各種發明中最具有革命性的。
be dedicated to 致力于；專門用于
potential n. 可能性，潛力，潛能
She has acting potential, but she needs training.
她有表演潛力，但需要訓練。
inspiration n. 鼓舞，啟發；鼓舞人心的人或事物